Highlands announces Sarah Banuelos as Southeast Business Development Representative, bringing account management experience and a relationship-driven approach to supporting distributors and end-users across the region.
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Highlands Partners with NIXI Body
Highlands is excited to announce a new partnership with NIXI Body, a UK-based, women-founded brand redefining period and leak-proof underwear with dignity, performance, and style.
Move for Hope 2025
Move for Hope returns October 17, 2025! Walk, bike, stretch, dance–however you move, you’re making a difference. Highlands aims to raise $25,000 for City of Hope’s vital work in cancer research and care. Join us from wherever you are and move with purpose. Every step supports something bigger.
Highlands Welcomes Peter Brinegar as Business Development Representative
Highlands is pleased to announce that Peter Brinegar will be joining the team as Business Development Representative for the South Central Territory, effective August 11th, 2025. Based in Austin, Texas, Peter will work closely with distributors across the region to support growth and deepen relationships with Highlands’ vendor partners.
Highlands Welcomes Alan Mucha as Business Development Representative
Highlands is pleased to announce Alan Mucha has joined the team as Business Development Representative for the Midwest Territory. Based in Chicago, Alan brings over a decade of sales experience and a passion for client success, supporting growth across Michigan, Illinois, Iowa, Wisconsin, Minnesota, and the Dakotas.
Highlands Partners with Grace & Green on B2B Growth
Highlands is proud to announce its new partnership with Grace & Green, a certified B Corp and leading force in sustainable, ethical period care. As part of this partnership, Highlands will support the brand’s growth across B2B channels in the UK and Ireland, with a wider remit to engage strategic partners throughout Europe.
Highlands Attends Guest Supply Show 2025
Highlands attended the 2025 Guest Supply Show in Orlando, Florida, a national sales meeting that brought together key players across the hospitality industry to connect, share ideas, and explore new solutions.
Highlands Announces Strategic Partnership with Floortex
Highlands is excited to announce our new partnership with Floortex, a global leader in chair mats and surface protection solutions for the office and home.
Highlands UK Launches Amazon DSP Services to Help Brands Target Smarter
Highlands is excited to announce the official launch of its Amazon DSP service. Amazon DSP (Demand-Side Platform) allows businesses to serve display, video, and audio ads to highly targeted audiences across platforms, including Prime Video, Twitch, IMDb, and more
Highlands Returns to Superstat Showcase 2025
Highlands will attend Superstat Showcase 2025 on 3rd July at Eastwood Hall. Janice Jenner, Sharon Renshaw, and Toni Rawlings will represent the team, showcasing brands including Reckitt, Rocada, and Sanni Bin while connecting with members to discuss growth opportunities and strengthen dealer relationships.
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David Manfredi Joins Highlands Europe B2B Sales Team
Highlands is pleased to announce the appointment of David Manfredi as Business Development Manager for the North. With a proven background in sales and relationship-building, David will focus on driving growth, supporting brands, and building strong partnerships across the Highlands Europe B2B Sales team.
Highlands Promotes Candie Starosto to Sr. Director, Strategic Accounts
Highlands is proud to recognize Candie Starosto’s promotion to Sr. Director, Strategic Accounts. Over the past decade, Candie has been instrumental in building strong client relationships, expanding national business, and leading with dedication and expertise. In her new role, she will continue driving growth across strategic channels and supporting clients with Highlands’ trusted partnership approach.
Highlands to Attend Amazon Accelerate 2025
Highlands will attend Amazon Accelerate 2025 from September 16–18 in Seattle. Representing Highlands is eCommerce Account Manager Shawn Zavsza. The event brings sellers and Amazon experts together to explore new innovations, unlock proven growth strategies, and gain insights to strengthen Amazon performance heading into 2026. Highlands is proud to take part.
Highlands to Attend 2025 Global Industrial Trade Show
Highlands will attend the 2025 Global Industrial Trade Show, September 16–17, in Lake Buena Vista, FL. Representing Ghent and CFS Brands are Mark Ricci, Keri Walling, and Susan Fisher. The event brings Global reps and top brands together to explore new solutions, spark collaboration, and support ongoing growth across the industrial channel.
Highlands Partners with NIXI Body
Highlands is excited to announce a new partnership with NIXI Body, a UK-based, women-founded brand redefining period and leak-proof underwear with dignity, performance, and style.
Move for Hope 2025
Move for Hope returns October 17, 2025! Walk, bike, stretch, dance–however you move, you’re making a difference. Highlands aims to raise $25,000 for City of Hope’s vital work in cancer research and care. Join us from wherever you are and move with purpose. Every step supports something bigger.