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Sarah Banuelos Joins Highlands As Business Development Representative

Highlands is pleased to announce the addition of Sarah Banuelos as Southeast Business Development Representative, further strengthening the agency’s wholesale team and its commitment to driving growth across key markets.

Based in Miramar, Florida, Banuelos will support both end-users and distributor partners throughout the Southeast region. In her role, she will focus on building relationships, increasing brand awareness, and identifying opportunities that drive long-term growth for Highlands’ clients.

Sarah Banuelos

Banuelos brings valuable account management experience and a relationship-driven approach that aligns closely with Highlands’ business development strategy. Her ability to support both distributors and end-users will help strengthen partnerships and expand opportunities across the region.

“I’m excited to be part of a team that puts people first, values strong relationships, and approaches every opportunity with a problem-solving mindset to create meaningful, lasting results,” said Banuelos.

“We’re excited to welcome Sarah to the wholesale team,” said Leslie Smith, Field Sales Manager–Wholesale. “Her account management experience, positive energy, and fresh perspective will be instrumental in supporting our partners and driving growth across the Southeast.”

As Highlands continues to expand its presence across B2B distribution, eCommerce, and marketing services, the addition of Banuelos reinforces the company’s focus on strengthening partnerships and supporting growth at both the distributor and end-user level.

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