Highlands announces Sarah Banuelos as Southeast Business Development Representative, bringing account management experience and a relationship-driven approach to supporting distributors and end-users across the region.
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Highlands Appoints Neil Johnston as Head of B2B Sales Europe
Highlands has appointed Neil Johnston as Head of B2B Sales Europe. With more than 30 years of sales leadership experience, Neil will lead B2B strategy across the UK and Europe, focusing on channel growth, strengthening partnerships, and expanding Highlands’ presence in key vertical markets as the company continues its strategic expansion.
Floortex Appoints Highlands as Official UK Sales Partner
Floortex, a global leader in floor protection solutions, has appointed Highlands as its official sales partner in the United Kingdom. This strategic collaboration expands Floortex’s reach across B2B and e-commerce channels, providing UK distributors with added sales support and new growth opportunities.
Highlands Announces Partnership with Threecolts
Highlands is pleased to announce a new partnership with Threecolts, expanding its suite of eCommerce solutions to include support for Margin Pro, the company’s market-leading recovery and reimbursement platform for Amazon Vendor and Seller accounts.
Highlands Announces Leadership Transition
Highlands today announced the appointment of Seth Raley as CEO, effective October 15, 2025. Founder Bob O’Gara will transition to Non-Executive Chairman, continuing as a partner and advisor. The leadership change reflects Highlands’ commitment to growth, innovation, and collaboration across the evolving digital and B2B landscape.
David Manfredi Joins Highlands Europe B2B Sales Team
Highlands is pleased to announce the appointment of David Manfredi as Business Development Manager for the North. With a proven background in sales and relationship-building, David will focus on driving growth, supporting brands, and building strong partnerships across the Highlands Europe B2B Sales team.
Highlands Promotes Candie Starosto to Sr. Director, Strategic Accounts
Highlands is proud to recognize Candie Starosto’s promotion to Sr. Director, Strategic Accounts. Over the past decade, Candie has been instrumental in building strong client relationships, expanding national business, and leading with dedication and expertise. In her new role, she will continue driving growth across strategic channels and supporting clients with Highlands’ trusted partnership approach.
Highlands Partners with NIXI Body
Highlands is excited to announce a new partnership with NIXI Body, a UK-based, women-founded brand redefining period and leak-proof underwear with dignity, performance, and style.
Highlands Welcomes Peter Brinegar as Business Development Representative
Highlands is pleased to announce that Peter Brinegar will be joining the team as Business Development Representative for the South Central Territory, effective August 11th, 2025. Based in Austin, Texas, Peter will work closely with distributors across the region to support growth and deepen relationships with Highlands’ vendor partners.
Highlands Welcomes Alan Mucha as Business Development Representative
Highlands is pleased to announce Alan Mucha has joined the team as Business Development Representative for the Midwest Territory. Based in Chicago, Alan brings over a decade of sales experience and a passion for client success, supporting growth across Michigan, Illinois, Iowa, Wisconsin, Minnesota, and the Dakotas.
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Sarah Banuelos Joins Highlands As Business Development Representative
Highlands announces Sarah Banuelos as Southeast Business Development Representative, bringing account management experience and a relationship-driven approach to supporting distributors and end-users across the region.
Highlands Appoints Neil Johnston as Head of B2B Sales Europe
Highlands has appointed Neil Johnston as Head of B2B Sales Europe. With more than 30 years of sales leadership experience, Neil will lead B2B strategy across the UK and Europe, focusing on channel growth, strengthening partnerships, and expanding Highlands’ presence in key vertical markets as the company continues its strategic expansion.
Floortex Appoints Highlands as Official UK Sales Partner
Floortex, a global leader in floor protection solutions, has appointed Highlands as its official sales partner in the United Kingdom. This strategic collaboration expands Floortex’s reach across B2B and e-commerce channels, providing UK distributors with added sales support and new growth opportunities.
Highlands Announces Partnership with Threecolts
Highlands is pleased to announce a new partnership with Threecolts, expanding its suite of eCommerce solutions to include support for Margin Pro, the company’s market-leading recovery and reimbursement platform for Amazon Vendor and Seller accounts.
Highlands Announces Leadership Transition
Highlands today announced the appointment of Seth Raley as CEO, effective October 15, 2025. Founder Bob O’Gara will transition to Non-Executive Chairman, continuing as a partner and advisor. The leadership change reflects Highlands’ commitment to growth, innovation, and collaboration across the evolving digital and B2B landscape.
David Manfredi Joins Highlands Europe B2B Sales Team
Highlands is pleased to announce the appointment of David Manfredi as Business Development Manager for the North. With a proven background in sales and relationship-building, David will focus on driving growth, supporting brands, and building strong partnerships across the Highlands Europe B2B Sales team.