The Head of Marketing, based in Watford, manages and oversees all content, production
and content related activities for Highlands’ European business. This is a management role
however it also requires an ability to muck-in and work alongside the team.

Highlands’ creative team has both office and remote based staff. The creative output is
varied, including but not limited to video, live shopping, product content (copy and
imagery), social media content, case study creation and client pitches.

The Head of Marketing will ensure that projects are:

• Delivered on time,
• To budget, and
• To agreed client requirements.

The Head of Marketing reports to the Managing Director, Europe.

About Highlands

Highlands is an international sales, marketing and eCommerce agency dedicated to helping manufacturers grow sales in B2B and digital channels. Since 1962, businesses have trusted Highlands to deliver results by combining the most effective multi-channel brand advocacy strategies with world-class expertise.

The values of the Highlands team are: Entrepreneurial, Collaborative, Accountable and Navigators.

Highlands is headquartered in Atlanta in the USA, with an office in Watford, UK.

Background

• Bachelor’s degree in a design, graphics, communications, or related subject.
• At least 5 years’ working in a creative environment, either client or agency side.
• Managed people, helping them to meet company and personal goals.
• Experience of managing projects to deadlines and within budgets.
• Knowledge of how creative execution varies depending on platform and how this can impact decision processes.

Core Skills

• Process management – The basic skills required to manage a studio include planning, organising, record keeping, reporting and controlling material and non-material resources. Must be well organised and au fait with using project management tools.
• Communication – Able to communicate effectively with clients, vendors, visitors, and team members, he must have excellent verbal and written communication skills.
• People management – Responsible for hiring, training, or supervising employees. To
  ensure the smooth operation of the studio you must be able to effectively manage the
  team.
• Client relations – Build good working relationships and trust with clients.
• Keeping calm under pressure – Thrives in a stressful environment. Bases decisions on
  facts and not emotions.
• Leadership skills – You will be kind, patient, listen well, learn, and adapt quickly, and
  being available to your team. Respect is earned when you treat others with respect.

Key Tasks

• Manage the day-to-day operations of your department.
• Assessing, clarifying, and interrogating client briefs.
• Lead creative projects, ensuring they meet client – external and internal – needs and
  optimised for the selected platform.
• Assigning the right team members to a project.
• Reviewing and approving work before assets are sent to clients or the account team.
• Assisting with creative production as needed, and meeting with colleagues for
  feedback.
• Ensuring smooth production and on-time delivery, it is important to set and implement
  deadlines, goals, expectations, and workflows.
• Curating image libraries, video, artwork, and branding assets. Ensure files are properly
  named and stored according to protocols.
• Establishing systems and processes to ensure that both the studio and the agency are
  fully aware of the operation of the creative studio.
• Participating in selection and recruitment decisions.
• Ensuring that your equipment is in good working order before and after each use.
• Track work and provide accurate and on-time information for the accounting team to
  prepare invoicing as required.
• Establishing recording areas and equipment.
• Answering customers’ questions and ensuring safe equipment use.
• Liaise with Highlands headquarter team to manage workflow across departments.
• Comply with Highlands corporate brand guidelines.
• Undertake other reasonable tasks as requested by your line manager.

To apply, please submit your resume to [email protected] or click here to apply on LinkedIn. 

We are currently looking for an eCommerce Account Manager. If you feel like you embody our values and your knowledge, skills, and abilities match the job description below, please apply.

The eCommerce Account Manager will help develop and implement digital strategies that increase brand awareness, promote products, and events to ultimately drive prospects to conversion for large eCommerce accounts.

The successful candidate will demonstrate knowledge in online marketing and analytics, time, and project management with a strong proficiency in both written and verbal communication. The ability to work effectively and efficiently is essential with a focus on bottom line growth.

Requirements:

• Marketing/Promotional/Sales experience handling Amazon and working knowledge of 3rd party digital channels.
• Identify, implement & monitor advertising campaigns for several manufacturers within leading eTailers. Such as Amazon, Wayfair, Walmart, etc.
• Establish relationships with Internet Resellers and Clients and closely manage these accounts on a day-to-day basis.
• Sell new products into existing eTailer and ensure timely placement.
• Collaborate closely with the eCommerce sales & marketing team to translate business objectives and customer needs into comprehensive digital strategies
• Make content recommendations to optimize product website presentation and product placement
• Evaluate the needs of the market, research customer trends, and turn that into effective ways to reach consumers and convert to sales
• Help develop, implement, and evaluate SEM/SEO strategies—incorporating best practices to gain conversions
• Help provide analysis and reports to demonstrate the effectiveness of campaigns and return on investment; make improvement recommendations based on best practices
• Regularly conduct research on keywords, product site placement and website analytics
• Lead client-facing review meetings
• Preparation and delivery of client-facing dashboards
• Etailer portal expert and client trainer

Qualifications:

• Extensive experience of online marketing to drive revenue, profitability, and consumer retention
• Extensive experience of SEO, content marketing, email marketing, Google AdWords/PPC advertising and social media for traditional eCommerce as well as mobile commerce
• Proven success with executing effective marketing campaigns within the eCommerce channels
• Project management experience
• Microsoft Office Suite proficiency
• Bachelor’s degree or equivalent professional experience

Skills and Abilities:

• Strategic thinking
• Strong presentation skills
• Strong verbal communication skills for articulating ideas to colleagues
• Strong client-facing communication skills
• Project leadership
• Ability to thrive in an energizing environment while managing several projects simultaneously with good time management and prioritization skills
• Familiarity with CRM systems
• Proficiency in Microsoft Office
• Organizational awareness; must be resourceful and able to work independently as well as in a team
• Self-motivated; enjoys working in a fast-paced and results-driven environment

Experience

• 2+ years of experience within the Sales environment

Location: Successful candidate has the unprecedented opportunity to either work in Highlands, Atlanta GA headquarter location or from a dedicated home office. Please note the candidate must have access to high-speed internet (Not paid for by Highlands).

Click here to apply on LinkedIn.

This is a hugely exciting opportunity to make a real difference within a fast growing company. We are looking for a contracted Business Development Manager with extensive experience in B2B, B2C, wholesale and distribution across Europe based in Germany, who has passion and a proven track record of driving revenue growth and awareness for manufacturer brands. You will work alongside the MD as a trusted partner; leading on the delivery of strategic business aims and company growth targets.

 Highlands is an international sales, marketing and eCommerce agency dedicated to helping manufacturers grow sales in B2B and digital channels.

 Since 1962, businesses have trusted Highlands to deliver results by combining the most effective multi-channel brand advocacy strategies.

 With 5+ year’s experience of driving sales and delivering effective brand growth, you will have experience in abundance and thrive in a creative, talented, and friendly team. A growth mindset and positive, people-focused leadership style Is Important In this role along with demonstrated experience of Improving processes, monitoring performance, and driving growth.

The Strategic Responsibilities are:

 Growing revenue sustainably and profitably over the next 3 years

• Responsible for delivering revenue growth across European B2B channels to market, pro-actively identifying strategic opportunities, and assessing risks.
• Defining a balanced B2B sales strategy to deliver strategic aims and company growth targets – supporting sales & marketing teams to deliver key objectives.
• Responsibility for growing brand awareness across all channels to market.
• Analysing commercial performance and data insights to proactively improve performance.

Operational Responsibilities:

• Driving development projects and initiatives through key resellers in Europe.
• Maintaining awareness of, supporting, and inputting commercially, into the critical path, product strategy, pricing, and stock ordering and allocation where required.
• Working closely with the MD, improving operational processes and reporting as the business scales up.

Skills and attributes:

• Proven track record of successful long term strategic planning and ability to deliver the company and brand partner objectives, and key results.
• Proactive, takes ownership, and can drive new initiatives to a conclusion.
• Emotionally intelligent with great people skills.
• Identifies opportunities and can filter ideas well to create a clear path through complex challenges and give sound commercial input across departments.
• Excellent communicator who is able to persuade and encourage others and can present strategy, tactics, and results effectively.

If this role sounds like an exciting opportunity and you have the skills and experience to make a real difference then we’d love to hear from you.

• To apply please send your CV with an email explaining why you are particularly suited to this role to: [email protected]