The office products channel is shifting, from evolving distribution models to the growing role of eCommerce and AI. In OPI’s April/May issue, Highlands CEO Seth Raley shares his perspective on where the channel is headed and how brands can better navigate what’s next.
Highlands announces Sarah Banuelos as Southeast Business Development Representative, bringing account management experience and a relationship-driven approach to supporting distributors and end-users across the region.
Highlands has appointed Neil Johnston as Head of B2B Sales Europe. With more than 30 years of sales leadership experience, Neil will lead B2B strategy across the UK and Europe, focusing on channel growth, strengthening partnerships, and expanding Highlands’ presence in key vertical markets as the company continues its strategic expansion.
Floortex, a global leader in floor protection solutions, has appointed Highlands as its official sales partner in the United Kingdom. This strategic collaboration expands Floortex’s reach across B2B and e-commerce channels, providing UK distributors with added sales support and new growth opportunities.
Highlands is pleased to announce a new partnership with Threecolts, expanding its suite of eCommerce solutions to include support for Margin Pro, the company’s market-leading recovery and reimbursement platform for Amazon Vendor and Seller accounts.
Highlands today announced the appointment of Seth Raley as CEO, effective October 15, 2025. Founder Bob O’Gara will transition to Non-Executive Chairman, continuing as a partner and advisor. The leadership change reflects Highlands’ commitment to growth, innovation, and collaboration across the evolving digital and B2B landscape.
Highlands is pleased to announce the appointment of David Manfredi as Business Development Manager for the North. With a proven background in sales and relationship-building, David will focus on driving growth, supporting brands, and building strong partnerships across the Highlands Europe B2B Sales team.
Highlands is proud to recognize Candie Starosto’s promotion to Sr. Director, Strategic Accounts. Over the past decade, Candie has been instrumental in building strong client relationships, expanding national business, and leading with dedication and expertise. In her new role, she will continue driving growth across strategic channels and supporting clients with Highlands’ trusted partnership approach.
Highlands will attend Amazon Accelerate 2025 from September 16–18 in Seattle. Representing Highlands is eCommerce Account Manager Shawn Zavsza. The event brings sellers and Amazon experts together to explore new innovations, unlock proven growth strategies, and gain insights to strengthen Amazon performance heading into 2026. Highlands is proud to take part.
Highlands will attend the 2025 Global Industrial Trade Show, September 16–17, in Lake Buena Vista, FL. Representing Ghent and CFS Brands are Mark Ricci, Keri Walling, and Susan Fisher. The event brings Global reps and top brands together to explore new solutions, spark collaboration, and support ongoing growth across the industrial channel.
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The office products channel is shifting, from evolving distribution models to the growing role of eCommerce and AI. In OPI’s April/May issue, Highlands CEO Seth Raley shares his perspective on where the channel is headed and how brands can better navigate what’s next.
Highlands announces Sarah Banuelos as Southeast Business Development Representative, bringing account management experience and a relationship-driven approach to supporting distributors and end-users across the region.
Highlands has appointed Neil Johnston as Head of B2B Sales Europe. With more than 30 years of sales leadership experience, Neil will lead B2B strategy across the UK and Europe, focusing on channel growth, strengthening partnerships, and expanding Highlands’ presence in key vertical markets as the company continues its strategic expansion.
Floortex, a global leader in floor protection solutions, has appointed Highlands as its official sales partner in the United Kingdom. This strategic collaboration expands Floortex’s reach across B2B and e-commerce channels, providing UK distributors with added sales support and new growth opportunities.
Highlands is pleased to announce a new partnership with Threecolts, expanding its suite of eCommerce solutions to include support for Margin Pro, the company’s market-leading recovery and reimbursement platform for Amazon Vendor and Seller accounts.
Highlands today announced the appointment of Seth Raley as CEO, effective October 15, 2025. Founder Bob O’Gara will transition to Non-Executive Chairman, continuing as a partner and advisor. The leadership change reflects Highlands’ commitment to growth, innovation, and collaboration across the evolving digital and B2B landscape.