News & Articles
This newsletter dives into Amazon’s inflation fee. Plus learn about selling on Cdiscount: an alternative French marketplace channel for merchants.
Highlands is pleased to announce Stu Conroy, Director of Innovation and eCommerce, Highlands Digital, will present “Live Shopping: Billion Dollar Conversations for Workplace Products” at the upcoming OPI Global Forum.
Highlands is now representing Rust-Oleum, a manufacturer of protective paints and coatings for home and industrial use, including spray paint, wood stains, concrete floor coatings, cleaners and more.
Why Should Online Sellers Consider Cdiscount? With sales worth €2 billion in 2020, less competition than Amazon France, and full support for international sellers, Cdiscount is one of the viable alternative channels for retailers seeking to expand their presence to meet increased online product demand in global markets.
This newsletter dives into Prime Day Prep, comparing shopper behaviors on Amazon, Walmart, and Target, the possibility of eBay adding crypto to their payment options soon, and a glimpse into our latest blog: Using Listing Tools.
Selling over multiple channels is key to engaging with customers. Multi-channel listing tools are essential for brands seeking to take control and manage their digital presence more efficiently. They can help companies gain exposure to larger audiences and provide the potential to convert customers that would otherwise not know about their products.
Activ8 Acquisition: The Benefits of an International Advantage, New Services Section on Website, and OmniChannel Marketing
This newsletter includes an update on the acquisition of Activ8, a UK-based eCommerce agency, discussing everything from the benefits of an international advantage to live commerce, a sneak peek inside our new services section on our website, and Omnichannel Marketing: strategies to boost your eCommerce sales.
Omnichannel marketing creates a positive customer experience across various touchpoints at every stage of their lifecycle. Churn rates reduce, driving traffic and building a positive reputation for the brand. Omnichannel marketing has also shown to generate 18.9% more engagement for brands and customer retention rates also tend to be 90% higher for omnichannel strategies.