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Working Together to Help You Navigate Growth Across Industries, Channels + Countries

Empower Your Growth

Whether you are looking to acquire new customers, launch new products, increase market share, improve retention and renewals, cross-sell/up-sell, or improve ROI, we are here to help.

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Headquarter Sales

Headquarter Sales

Our experienced strategic account managers build relationships with the merchants at leading distribution and e-commerce partners to craft strategies that maximize opportunities across the organization.

• Product Placement + Content Optimization
• Assortment Curation
• Program Negotiation
• Online Sales Planning
• National Account Sales Team Engagement

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Field Sales

Field Sales

The Business Development Managers have longstanding relationships with key local personnel across the market.

• Consistent National Coverage
• Aligned to National Distributors​
• Manage Wholesale + Regional Distributors​
• Distributor Rep + End-User Training
• Customer Events + Tradeshows

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Inside Sales

Inside Sales

Our experienced team understands virtual selling and provides tailored product growth strategies for this growing and fast-moving selling channel.

• Focused Sales Strategies
• Optimized Training Content
• Customized Sales Tools
• Brand and Product Prioritization Strategies
• Achieving Sustained Growth for Your Brand

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Data Analytics

Data Analytics

Highlands leverages data and analytics to accelerate sales and optimize trade marketing investments through fact-based decision-making and collaboration with strategic partners.

• Wholesale Trace Sales Analytics
• POS Analytics
• Sales Targets + Effectiveness
• Gap Analysis
• Customer Loyalty + Churn

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Content Creation + Management

Content Creation + Management

Enhance your online presence, captivate audiences and drive results with engaging content. We create, manage and optimize content that resonates with your target audience.

• Feature-rich Photography, Video + Animation
• SEO-rich Website, Blog + Product Copywriting
• Organize and Store Content Assets
• Distribution Across Platforms

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E-commerce

E-commerce

Boost your online presence, sales, and customer engagement with our tailored suite of services. We handle vendor relationships on Amazon and all leading platforms.

• Full Vendor Engagement
• Marketplace + 3P Operations
• Advertising + Promotions
• Product + Pricing Strategy
• Content Creation + Management
• Brand Store Design + Oversight

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Web Development

Web Development

Bring your brand to life with a beautiful, professional website. We handle everything from domains, e-commerce, hosting, analytics and support.

• Web Design + Development
• UX + Interactive Design
• Analytics Tool Implementation
• Hosting + Website Maintenance
• Landing Page Development
• Email Template Design/Builds

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Brand Development

Brand Development

Create a fully formed brand identity with memorable visual elements and a cohesive brand voice that stands out from the competition.

• Competitive Analysis
• Target Audience + Persona
• Messaging, Positioning + Taglines
• Logos, Visual + Tonal Identity
• Brand Guidelines

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Digital Marketing

Digital Marketing

Elevate your digital ad and promo strategies across social, search engines and platforms like Amazon, Wayfair, Walmart, etc.

• Partner Advertising
• PPC + Paid Ads
• Social Media Boosting
• Google + Bing Ads
• Product Reviews
• Calendar Planning

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Social Commerce

Social Commerce

Expand your brand’s reach through social media. We offer comprehensive social media solutions for content creation, direct sales, live shopping events, and account management to attract customers and boost your brand’s reach.

• Content Creation + Posting
• Promo Planning, Ads + Boosting
• Store Management
• Live Commerce Studio, Setup + Moderation
• Influencer + Creator Recruitment
• Trackable Influence

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Expertise to
Grow Sales
in Multiple
Channels

10 Ways to Use Wholesale Trace Data

10 Ways to Use Wholesale Trace Data

Wholesale Trace Data can have a tremendous impact on the success of your business. Hear from Dylan Huggins, Director, Strategy + Analytics, on the top 10 ways Highlands can help you leverage that data to positively impact your brand.

Virtual Sales is Here to Stay

Virtual Sales is Here to Stay

In the era of digital transformation and evolving consumer behavior, inside sales is not just a response to adversity; it's an agent of revolutionary change in the B2B sector. What began as a means to adapt to challenges has become a driving force shaping the future...