Helping you successfully navigate across multiple channels, winning market share and driving incremental sales growth. Whether you are looking to acquire new customers, launch new products, increase market share, improve retention and renewals, cross-sell/up-sell, and improve ROI, we are here to help.
WE TAILOR OUR SERVICES TO FIT YOUR NEEDS
We know that every client has different needs, so we tailor our services to meet those needs and deliver incremental and long-term sales growth.
Our experienced Headquarter Specialists develop strategies and coordinate their execution with key distribution and eCommerce partners.
- Product Placement
- Joint Business Planning
- Collaborative Plan Execution
- Executive Presentations
- Large End-User Sales
The Business Development Managers have longstanding relationships with key local personnel across the market.
- Provide National Coverage
- Aligned to National Distributor Plans
- Managing Large Regional Distributors
- End-User & Distributor Rep Training
- Customer Events & Shows
Our Demand Gen Specialists work alongside your sales teams to proactively create opportunities for your brand.
- Demand Generation
- Lead Generation
- Campaign Management
- End-User Focus
- Partnered with Distribution
Highlands builds robust eCommerce programs and digital content to enrich your brand’s experience with the distributor.
- Content Creation
- Search Optimization
- Digital Marketing
- Social Media Integration
- Live Shopping
The ‘glue’ that enables agreed plans and client focused initiatives are uniformly executed across the business nationwide.
- Client Onboarding
- Digital Asset Management
- Marketing Communications
- New Product Launch Execution
- CRM Reporting
Establish everything you need to create a fully formed brand identity that stands out from the competition.
- Competitive Analysis
- Target Audience & Persona
- Messaging, Positioning & Taglines
- Logos & Visual Identity
- Brand Guidelines
We create beautiful, professional websites, and can handle everything from domains, eCommerce, hosting, analytics and support.
- Web Design & Development
- UX & Interactive Design
- Analytics Tool Implementation
- Hosting & Website Maintenance
- Landing Page Development
- Email Template Design/Builds
Bring your brand to life through striking visuals, SEO-rich copywriting, feature-rich video and much more.
- Photography, Video & Animation
- Digital & Print
- Website, Blog & Product Copywriting
- Event & Trade Show Promotion
- All Collateral Needs
Elevate your digital ad and promo strategies across social, search engines and platforms like Amazon, Wayfair, Walmart, etc.
- Partner Advertising
- Pay Per Click (PPC) & Paid Ads
- Social Media Boosting
- Google & Bing Ads
- Product Reviews
- Calendar Planning
Take your social media to the next level, attracting new customers, winning sales, and growing your brand presence.
- Content Creation & Posting
- Promo Planning, Ads & Boosting
- Ongoing Management
- Store Management
- Customer Engagement
- Influencer & Creator Recruitment
Expand into live commerce with our end-to-end services, including state-of-the-art studio, high-quality content creation and account operation.
- Live Shopping Studio
- Content Creation & Management
- Promotional Planning & Boosting
- Live Show Setup & Moderation
- Influencer & Creator Recruitment
- Official TikTok Shop Partner
Expertise to grow sales in multiple channels
Get in touch and see how highlands can help your business
Latest B2B News & Articles
Highlands developed a launch campaign focused on growing brand awareness and followers on TikTok, helped The Beauty Crop launch exclusive products in their catalogue, and created in-feed video content. The Highlands team is also handling ongoing training and advertising support for their internal Live operations on TikTok.
We sat down for a holiday chat with the experts at Highlands to hear about everything from their favorite holiday movie to their biggest eCommerce takeaway from 2022 and what they foresee being a significant trend in 2023.
Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.