We are a Company of
Working Together to Help You Navigate Growth Across Industries, Channels + Countries
Empower Your Growth
Whether you are looking to acquire new customers, launch new products, increase market share, improve retention and renewals, cross-sell/up-sell, or improve ROI, we are here to help.
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Headquarter Sales
Our experienced strategic account managers build relationships with the merchants at leading distribution and e-commerce partners to craft strategies that maximize opportunities across the organization.
• Product Placement + Content Optimization
• Assortment Curation
• Program Negotiation
• Online Sales Planning
• National Account Sales Team Engagement
Field Sales
The Business Development Managers have longstanding relationships with key local personnel across the market.
• Consistent National Coverage
• Aligned to National Distributors
• Manage Wholesale + Regional Distributors
• Distributor Rep + End-User Training
• Customer Events + Tradeshows
Inside Sales
Our experienced team understands virtual selling and provides tailored product growth strategies for this growing and fast-moving selling channel.
• Focused Sales Strategies
• Optimized Training Content
• Customized Sales Tools
• Brand and Product Prioritization Strategies
• Achieving Sustained Growth for Your Brand
Data Analytics
Highlands leverages data and analytics to accelerate sales and optimize trade marketing investments through fact-based decision-making and collaboration with strategic partners.
• Wholesale Trace Sales Analytics
• POS Analytics
• Sales Targets + Effectiveness
• Gap Analysis
• Customer Loyalty + Churn
Content Creation + Management
Enhance your online presence, captivate audiences and drive results with engaging content. We create, manage and optimize content that resonates with your target audience.
• Feature-rich Photography, Video + Animation
• SEO-rich Website, Blog + Product Copywriting
• Organize and Store Content Assets
• Distribution Across Platforms
E-commerce
Boost your online presence, sales, and customer engagement with our tailored suite of services. We handle vendor relationships on Amazon and all leading platforms.
• Full Vendor Engagement
• Marketplace + 3P Operations
• Advertising + Promotions
• Product + Pricing Strategy
• Content Creation + Management
• Brand Store Design + Oversight
Web Development
Bring your brand to life with a beautiful, professional website. We handle everything from domains, e-commerce, hosting, analytics and support.
• Web Design + Development
• UX + Interactive Design
• Analytics Tool Implementation
• Hosting + Website Maintenance
• Landing Page Development
• Email Template Design/Builds
Brand Development
Create a fully formed brand identity with memorable visual elements and a cohesive brand voice that stands out from the competition.
• Competitive Analysis
• Target Audience + Persona
• Messaging, Positioning + Taglines
• Logos, Visual + Tonal Identity
• Brand Guidelines
Digital Marketing
Elevate your digital ad and promo strategies across social, search engines and platforms like Amazon, Wayfair, Walmart, etc.
• Partner Advertising
• PPC + Paid Ads
• Social Media Boosting
• Google + Bing Ads
• Product Reviews
• Calendar Planning
Social Commerce
Expand your brand’s reach through social media. We offer comprehensive social media solutions that attract customers and boost your brand’s reach.
• Content Creation + Posting
• Promo Planning, Ads + Boosting
• Store Management
• Live Commerce Studio, Setup + Moderation
• Influencer + Creator Recruitment
• Trackable Influence
Expertise to
Grow Sales
in Multiple
Channels
Office Channel Insights from CEO Seth Raley
The office products channel is shifting, from evolving distribution models to the growing role of eCommerce and AI. In OPI’s April/May issue, Highlands CEO Seth Raley shares his perspective on where the channel is headed and how brands can better navigate what’s next.
Sarah Banuelos Joins Highlands As Business Development Representative
Highlands announces Sarah Banuelos as Southeast Business Development Representative, bringing account management experience and a relationship-driven approach to supporting distributors and end-users across the region.
Highlands Appoints Neil Johnston as Head of B2B Sales Europe
Highlands has appointed Neil Johnston as Head of B2B Sales Europe. With more than 30 years of sales leadership experience, Neil will lead B2B strategy across the UK and Europe, focusing on channel growth, strengthening partnerships, and expanding Highlands’ presence in key vertical markets as the company continues its strategic expansion.