Expert Brand Development

Craft a distinct brand identity that captivates your target audience with striking visuals and a unified brand voice, setting you apart in the market. Through competitive analysis and persona insights, we tailor your messaging, design logos, and establish brand guidelines, for a lasting impact.

Competitive Analysis

Get a handle on industry best practices and standout from the competition through our comprehensive market evaluation.

Target Audience + Persona

Shape your brand to resonate deeply and drive engagement by defining your ideal customer with precision.

Messaging, Positioning + Taglines

We craft compelling messages that articulate your brand’s essence, strategically positioning it for maximum impact.

Logos, Visual + Tonal Identity

Design a unique visual and tonal identity with captivating logos that embody your brand’s character.

Brand Guidelines

Establish clear guidelines that ensure consistent visual and messaging elements, reinforcing a strong and recognizable brand presence.

Video: Brand Messaging for a Wider Audience

You need to think about how you can address new buyers in the way they want to be addressed. Highlands does this all the time – updating brand propositions, making it relevant to younger audiences and making sure that it resonates with the people that are buying their products today.

Should Manufacturers Care About Branding?

Alright, you’ve got an amazing product that you’ve developed and honed to perfection. You’ve put a sales team in place and they are gaining placement for your product. But now you have this pesky marketing agency telling you that your company needs to have a brand...

Millennial Branding Increases U.S. Shredder Market Share

Seeking to boost U.S. shredder sales, particularly through the Office channel, Krug & Priester turned to the branding experts at Highlands.

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