We Lead the Way to Empower Growth
Webinar Recording: Mastering TikTok Shop in the US
Webinar recording available! Uncover the secrets of TikTok shop success in the US. Valuable insights for navigating the TikTok shop landscape: optimizing your product curation + pricing, highlighting how seamless fulfillment + logistics enhances the customer experience, creating compelling product listings, and leveraging the platform’s unique features to boost your online sales.
The Navigator December 2023
As part of our commitment to providing an enhanced experience, we’re thrilled to announce a new feature for The Navigator. You now have the option to enjoy the report in audio format, courtesy of AI voiceover technology.
Bart Weddington Joins Highlands as Director, Strategy + Analytics
Highlands is pleased to announce Bart Weddington has joined Highlands as Director, Strategy + Analytics. In his role, Bart will drive sales and optimize trade marketing investments by leveraging data and analytics.
B2B Trends for 2024
2024 brings game-changing trends to B2B. Customer Experience (CX) reigns, with AI-driven personalization and seamless omnichannel experiences leading the way. Data is the lifeblood, enabling real-time decision-making. Sustainability is now a must, not just a buzzword. AI and automation redefine operations, and collaborative ecosystems drive innovation. Get ready for a dynamic B2B landscape in 2024.
Digital Marketing Tips for the New Year
Digital Marketing Trends for 2024: AI-Powered Personalization, Voice Search Optimization, Video Dominance, Sustainability, and Influencer Evolution. Stay ahead with cutting-edge tech and ethical practices. Embrace hyper-personalization, conversational content, and the rise of micro-influencers. Adapt for success in a dynamic digital landscape.
Fix Image Resolution with Online AI Tool
Artificial intelligence (AI) is wielding unprecedented influence across industries, reshaping the way we work, communicate, and interact with technology – hopefully, for the better. As AI becomes a driving force behind innovation, Highlands is here to help you...
OPI Global Forum 2023 Recap: Industry Insights from Highlands
Unlock industry insights with Highlands’ leaders, Gordon Christiansen and Jennifer McMahan. From the OPI Global Forum, they reveal trends: underinvestment in tech, strategic shifts for independent dealers, alternative paths for manufacturers, continued Freight Challenges, the aging sales population, and the evolving landscape of AI.
Liz Bateman Grove Promoted to Director, Marketing
Highlands is pleased to announce Liz Bateman Grove has been promoted to Director, Marketing. In this new role, she will continue to lead her team to develop data-driven marketing solutions that engage audiences, enhance brand visibility, and drive sales growth.
Essendant Experts To Join TikTok Shop Webinar
Highlands is pleased to announce that two fulfillment experts from Essendant will be joining the TikTok Shop webinar scheduled for November 29, 2023.
Gordon Christiansen to be Featured at OPI Global Forum 2023
Highlands is pleased to announce its participation in the upcoming OPI Global Forum 2023. Gordon Christiansen, Partner of Highlands, will take part in two sessions, including a roundtable focused on marketplaces, and joining a panel on sales diversification.
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Webinar Recording: Mastering TikTok Shop in the US
Webinar recording available! Uncover the secrets of TikTok shop success in the US. Valuable insights for navigating the TikTok shop landscape: optimizing your product curation + pricing, highlighting how seamless fulfillment + logistics enhances the customer experience, creating compelling product listings, and leveraging the platform’s unique features to boost your online sales.
The Navigator December 2023
As part of our commitment to providing an enhanced experience, we’re thrilled to announce a new feature for The Navigator. You now have the option to enjoy the report in audio format, courtesy of AI voiceover technology.
Bart Weddington Joins Highlands as Director, Strategy + Analytics
Highlands is pleased to announce Bart Weddington has joined Highlands as Director, Strategy + Analytics. In his role, Bart will drive sales and optimize trade marketing investments by leveraging data and analytics.
B2B Trends for 2024
2024 brings game-changing trends to B2B. Customer Experience (CX) reigns, with AI-driven personalization and seamless omnichannel experiences leading the way. Data is the lifeblood, enabling real-time decision-making. Sustainability is now a must, not just a buzzword. AI and automation redefine operations, and collaborative ecosystems drive innovation. Get ready for a dynamic B2B landscape in 2024.
Digital Marketing Tips for the New Year
Digital Marketing Trends for 2024: AI-Powered Personalization, Voice Search Optimization, Video Dominance, Sustainability, and Influencer Evolution. Stay ahead with cutting-edge tech and ethical practices. Embrace hyper-personalization, conversational content, and the rise of micro-influencers. Adapt for success in a dynamic digital landscape.
Fix Image Resolution with Online AI Tool
Artificial intelligence (AI) is wielding unprecedented influence across industries, reshaping the way we work, communicate, and interact with technology – hopefully, for the better. As AI becomes a driving force behind innovation, Highlands is here to help you...