Wholesale Trace Data can have a tremendous impact on the success of your business. Hear from Dylan Huggins, Director, Strategy + Analytics, on the top 10 ways Highlands can help you leverage that data to positively impact your brand.
We Lead the Way to Empower Growth
Virtual Sales is Here to Stay
In the era of digital transformation and evolving consumer behavior, inside sales is not just a response to adversity; it's an agent of revolutionary change in the B2B sector. What began as a means to adapt to challenges has become a driving force shaping the future...
Unveiling the Power of Inside Sales: The Future of B2B Engagement
Are you ready to embrace the future of B2B engagement? Reach out to Vinnie Pappano, Director of Inside Sales + Training, to learn more about how Highlands can elevate your sales game and transform your business through inside sales.
The Case for Hybrid Sales: I Used to Love Dunking Biscuits
The sales landscape is evolving, customers have shifted to digital channels. According to McKinsey, hybrid selling, combining remote and in-person interactions, is set to dominate by next year. It’s not about losing the personal touch; it’s about adapting to meet clients where they are. Discover what empowers success in this dynamic sales environment.
Unmasking Discovery-based Commerce
Shopping behaviors are transforming once again. Search-based-only shopping is out, and discovery-based shopping is in. The shift is strongly influenced by younger generations craving novel experiences and personalized interactions.
Holiday Prep | Walmart 3P Sellers | M4H | Industry Week
Gear up for a successful holiday season with essential Black Friday and Cyber Monday strategies. Walmart incentivizes third-party sellers for global expansion. Join Move for Hope on September 29th to support cancer research. ISG Industry Week 2023 offers valuable industry insights.
Reading Between the Lines: Decoding TikTok Shop in the US
Currently, a controlled beta roll out in the US seems to be working in the app’s favor. For both pre-recorded and live content, interactive shoppable widgets allow brands to showcase TikTok Shop products available for purchase. This rollout allows TikTok to familiarize US users with shopping on the platform, before launching a dedicated Shop tab, like we’ve seen in the UK. If you’re closely observing the TikTok landscape like we are, you might wonder how these changes will transform social media shopping experience altogether. How do you think this narrative will unfold?
Google Image Thumbnails | Move for Hope
Discover the power of Google Image Thumbnails for organic search results. These small visual previews offer users a glimpse into webpage content, guiding their decision-making process. Stay ahead in the ever-evolving world of SEO.
Strategically Embracing Artificial Intelligence*
At Highlands, we strategically integrate AI as a tool to enhance human expertise. By combining industry knowledge and advanced AI models, we deliver innovative solutions. Our skilled team maximizes AI’s potential for high-quality outputs. As fast followers and thought leaders, AI empowers us to be exceptional partners for clients. Reach out to learn more.
Reels | AI Campaigns for Google Ads | If Not Amazon, Who?
Explore Instagram Reels’ Dos and Don’ts for companies to humanize their brand and connect with their audience. Google Ads’ AI campaigns revolutionize how businesses reach target audiences and drive results. In a competitive e-commerce landscape, US and European brands must diversify beyond Amazon’s dominant customer base and logistical prowess.
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10 Ways to Use Wholesale Trace Data
Wholesale Trace Data can have a tremendous impact on the success of your business. Hear from Dylan Huggins, Director, Strategy + Analytics, on the top 10 ways Highlands can help you leverage that data to positively impact your brand.
Virtual Sales is Here to Stay
In the era of digital transformation and evolving consumer behavior, inside sales is not just a response to adversity; it's an agent of revolutionary change in the B2B sector. What began as a means to adapt to challenges has become a driving force shaping the future...
Unveiling the Power of Inside Sales: The Future of B2B Engagement
Are you ready to embrace the future of B2B engagement? Reach out to Vinnie Pappano, Director of Inside Sales + Training, to learn more about how Highlands can elevate your sales game and transform your business through inside sales.
The Case for Hybrid Sales: I Used to Love Dunking Biscuits
The sales landscape is evolving, customers have shifted to digital channels. According to McKinsey, hybrid selling, combining remote and in-person interactions, is set to dominate by next year. It’s not about losing the personal touch; it’s about adapting to meet clients where they are. Discover what empowers success in this dynamic sales environment.
Unmasking Discovery-based Commerce
Shopping behaviors are transforming once again. Search-based-only shopping is out, and discovery-based shopping is in. The shift is strongly influenced by younger generations craving novel experiences and personalized interactions.
Holiday Prep | Walmart 3P Sellers | M4H | Industry Week
Gear up for a successful holiday season with essential Black Friday and Cyber Monday strategies. Walmart incentivizes third-party sellers for global expansion. Join Move for Hope on September 29th to support cancer research. ISG Industry Week 2023 offers valuable industry insights.