Highlands recently attended the OPI Global Forum 2025, held 18–20 May in Chicago. Representing the team were Bob O’Gara, CEO, and Seth Raley, President. The event brought together senior executives from across the business supplies sector for two days of strategic discussions, thought leadership, and collaborative insight.
This year’s central theme–Artificial Intelligence–was explored through a series of practical sessions and engaging speakers who went beyond the hype to deliver real-world applications.
“The team at OPI put together a strong and relevant agenda,” said Bob O’Gara. “AI is a big topic–one that would be easy to get lost in. That wasn’t the case here. The speakers demonstrated how to apply AI immediately and how to foster its adoption across all areas of a business.”
From automating marketing tasks to improving data analysis, the Highlands team came away with actionable ideas already being explored for implementation.
“Events like this are invaluable,” added Seth Raley. “They allow us to step back from the day-to-day and engage in big-picture conversations that help guide where we go next–as a company and as an industry.”
Highlands is proud to be part of this annual event and looks forward to continuing conversations around innovation, strategy, and growth within the channel.



