Your Business Development Partner

Our Business Development Managers have longstanding relationships with key local personnel across the market. 

Consistent National Coverage

Dedicated team of full-time employees support your business with uniform execution of business strategies, selling approaches, and tactics.

Aligned to National Distributors

Once a plan is set with a national distribution partner our field sales team activates it, guaranteeing cohesive execution.

Manage Wholesale + Regional Distributors

Connect with wholesale (re-distribution) partners to drive revenue with downstream regional distributor partners, managing and owning regional headquarter relationships for maximum results.

Distributor Rep + End-User Training

Train distributor sales representatives and their End-user enabling a deep understanding of your products and services.

Customer Events + Tradeshows

Attend key customer events and trade shows to proactively engage with and educate distributor sales representatives and their end-users on your behalf.

Preferred Vendor Program: Winning the IDC

The Client A leading European manufacturer of modern workplace solutions partnered with Highlands to enter the B2B distribution channel in the US. Once Highlands gained product placement for our client in the wholesale channel, we prioritized creating a growth plan...

Highlands Leverages Trace Data to Increase Sales over 1660% in 3 Weeks

Learn how Highlands helped a client who was underperforming in the IDC grow their sales by 1660% in 3 weeks. From targeting a specific vertical to utilizing trace sales data, learn about the strategy that increased sales from 1.7% to 30%.

Appealing to Todays B2B Buyer

It's time to stop the excuses - B2B buyers are just regular people. In this 4 minute video, I make my case for B2B brands to enhance their content in order to appeal to their current target audience. In order to stand out from your competition, you have to offer...

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