News & Articles

Using Listing Tools: Essentials for Multi-Channel Sellers

Using Listing Tools: Essentials for Multi-Channel Sellers

Selling over multiple channels is key to engaging with customers. Multi-channel listing tools are essential for brands seeking to take control and manage their digital presence more efficiently. They can help companies gain exposure to larger audiences and provide the potential to convert customers that would otherwise not know about their products. 

Omnichannel Marketing: Strategies for boosting eCommerce sales

Omnichannel Marketing: Strategies for boosting eCommerce sales

Omnichannel marketing creates a positive customer experience across various touchpoints at every stage of their lifecycle. Churn rates reduce, driving traffic and building a positive reputation for the brand. Omnichannel marketing has also shown to generate 18.9% more engagement for brands and customer retention rates also tend to be 90% higher for omnichannel strategies.

Vinnie Pappano Joins Highlands as Director of Inside Sales and Training

Vinnie Pappano Joins Highlands as Director of Inside Sales and Training

Highlands is pleased to announce that Vinnie Pappano has joined Highlands as Director of Inside Sales and Training. This new role is focused on driving sales for Highlands’ clients through proactive engagement with Inside Sales operations with key distribution partners. Vinnie will be responsible for developing sales tools/trainings, developing and implementing go-to market strategies, as well as managing vendor and client relationships.  

Where Should Live Content Sit in Your Customer Acquisition Strategy?

Where Should Live Content Sit in Your Customer Acquisition Strategy?

There is a lot of buzz about live commerce (AKA live shopping) and how brands should position themselves. In the UK, we have seen great success for brands with the launch of TikTok Shop, where you can purchase directly on TikTok without leaving the platform. The ability to transact directly on TikTok with a 5% sales fee has started to appeal to many brands. Social media platforms are growing their commerce ambitions, but does it make sense for your brand?