Selling on Cdiscount: Alternative French Marketplace Channels for Merchants
Why Should Online Sellers Consider Cdiscount? With sales worth €2 billion in 2020, less competition than Amazon France, and full support for international sellers, Cdiscount is one of the viable alternative channels for retailers seeking to expand their presence to meet increased online product demand in global markets.
Prime Day Prep, Shopping Behaviors, eBay adding Crypto, and Using Listing Tools
This newsletter dives into Prime Day Prep, comparing shopper behaviors on Amazon, Walmart, and Target, the possibility of eBay adding crypto to their payment options soon, and a glimpse into our latest blog: Using Listing Tools.
Using Listing Tools: Essentials for Multi-Channel Sellers
Selling over multiple channels is key to engaging with customers. Multi-channel listing tools are essential for brands seeking to take control and manage their digital presence more efficiently. They can help companies gain exposure to larger audiences and provide the potential to convert customers that would otherwise not know about their products.
Activ8 Acquisition: The Benefits of an International Advantage, New Services Section on Website, and OmniChannel Marketing
This newsletter includes an update on the acquisition of Activ8, a UK-based eCommerce agency, discussing everything from the benefits of an international advantage to live commerce, a sneak peek inside our new services section on our website, and Omnichannel Marketing: strategies to boost your eCommerce sales.
Omnichannel Marketing: Strategies for boosting eCommerce sales
Omnichannel marketing creates a positive customer experience across various touchpoints at every stage of their lifecycle. Churn rates reduce, driving traffic and building a positive reputation for the brand. Omnichannel marketing has also shown to generate 18.9% more engagement for brands and customer retention rates also tend to be 90% higher for omnichannel strategies.
Vinnie Pappano Joins Highlands as Director of Inside Sales and Training
Highlands is pleased to announce that Vinnie Pappano has joined Highlands as Director of Inside Sales and Training. This new role is focused on driving sales for Highlands’ clients through proactive engagement with Inside Sales operations with key distribution partners. Vinnie will be responsible for developing sales tools/trainings, developing and implementing go-to market strategies, as well as managing vendor and client relationships.
Where Should Live Content Sit in Your Customer Acquisition Strategy?
There is a lot of buzz about live commerce (AKA live shopping) and how brands should position themselves. In the UK, we have seen great success for brands with the launch of TikTok Shop, where you can purchase directly on TikTok without leaving the platform. The ability to transact directly on TikTok with a 5% sales fee has started to appeal to many brands. Social media platforms are growing their commerce ambitions, but does it make sense for your brand?
Prime Day Due Date, Back-to-School Prep, and Way Day
Amazon Prime Day Deals Due Date Announced, Prepping for Back-to-School Sales and Promotions, Finalizing your Way Day Sale Strategy, and Live Shopping Customer Acquisition Strategy from Stu Conroy, Highlands’ Director of Innovation and eCommerce.