Are you ready to meet consumers where they are in 2023?
Hear from Kristin Stevens, VP, eCommerce, on the best ways to meet consumers where they are in 2023. Covering everything from content marketing to social commerce, product reviews, video content, and promotional strategies that are sure to make your brand stand out from the competition.
YouTube’s Next Move in the Race to Beat TikTok, Amazon Launches Free Email Marketing Campaigns, and Walmart’s Content Creator Platform
YouTube Shorts is the latest move in the race to beat TikTok, Amazon’s new email marketing campaigns and the exciting new tools being offered to sellers, and Walmart’s recently announced “Walmart Creator” program.
Industry Week ’22 Recap, an Interview with Two Highlands Partners
Highlands attended Industry Week ’22, powered by ISG, at Caesars Palace in Las Vegas. We sat down with two of the event’s attendees, Gordon Christiansen and Seth Raley, to hear their impressions of the event. There were a lot of conversations around the need to drive digital capabilities and inside sales.
Highlands Move For Hope 2022 Raises $25k
On Friday, September 16, 2022, the Highlands team, as well as friends, family, and clients collectively ‘Moved for Hope’ across the US, Europe, and Asia. They broke their previous record and hit their goal of raising $25,000 for City of Hope.
Selling on TikTok Shop, TikTok is Gen Z’s Search Engine, and The End of 3rd Party Cookies
This newsletter dives into the recent GS1/TikTok/Highlands Webinar and the best ways to get started selling on TikTok Shop, How TikTok has become the number one search engine for Gen Z, and a message from Kristin Stevens on the end of 3rd-party cookies.
Trace Data Analytics Capabilities
Dive into trace data analytics capabilities. What is trace data, uncover revenue opportunities, identify assortment gaps, minimize distributor churn risk, manage channel conflicts, and more.
Highlands to Attend Industry Week 2022
Highlands is attending Industry Week ’22, powered by ISG, at Caesars Palace in Las Vegas, NV. Seven Highlands representatives will be present at the conference, which takes place from Sunday, November 6th, through Friday, November 11, 2022. The event will include insightful education and networking sessions, a tradeshow, and the North American Office Products Awards (NAOPA) presentation.
North America ISSA Show 2022 Recap
In October, the Highlands team attended the 2022 North American ISSA Show in Chicago, IL. We sat down with four of the event’s attendees to hear their impressions of the event.