News & Articles
Video: Building a Digital Strategy while Maintaining Existing Channels
It’s the 21st century, e-commerce has to be part of your strategy moving forward. But that doesn’t just mean putting products on Amazon. It has to be much more than that. People have to be able to find your products whether that be on Amazon whether it be on your own site – you need to think about multiple routes to market to ensure that the most people possible can get to your products and able to buy those products as easily and quickly as is humanly possible.
Enhance Your eCommerce Strategy with Social Media
Leverage the power of social media to create seamless shopping experiences for your customers and increase sales through a range of services that optimize your social commerce strategy. As the digital landscape continues to evolve, social media platforms are becoming increasingly important for businesses looking to engage with their customers and drive sales. In recent years, the concept of social commerce has emerged as a powerful new way for companies to leverage social media to reach consumers where they already spend their time online.
Eli Erny Joins Highlands as eCommerce Account Manager
Highlands is pleased to announce that Eli Erny has joined Highlands as an eCommerce Account Manager. In this role, Eli will help develop digital strategies that increase brand awareness and drive prospects to conversion across leading platforms.
Walmart Business, Way Day Prep, HYGIEIA Follow-Up
Everything you need to know about the newly launched Walmart Business, how to start your Way Day 2023 preparations, and find out more about the HYGIEIA Networking Event that took place in February.
Recap: City of Hope Event for the National Business Products Industry
Gordon Christiansen, Partner of Highlands, attended the National Business Products Industry City of Hope event. Highlands is proud to be part of NBPI, the leading fundraising industry group at City of Hope. Through Move for Hope, Highlands supports City of Hope’s transformative research and patient care for life-threatening diseases such as cancer and diabetes.
Highlands to Attend OPI Partnership in Amsterdam
Highlands is attending OPI Partnership at Hotel Okura in Amsterdam, which takes place 12-14 March, 2023. Jade Wilson, Highlands’ Managing Director, Europe, will attend the three-day event which includes strategic networking, the reseller and vendor expo (featuring Dettol Pro Solutions) and the 2023 European Office Products Awards.
Highlands to Attend The Cleaning Show in London
Four Highlands representatives will attend The Cleaning Show, the UK’s largest cleaning and hygiene show, at ExCeL in London. Highlands’ clients, Dettol Pro Solutions (C20) and P-Wave (B4), are attending. “The Cleaning Show gives us the opportunity to connect with our clients and experts in the cleaning sector,” said Liam Huntington, Senior Business Development Manager.
Video: Brand Messaging for a Wider Audience
You need to think about how you can address new buyers in the way they want to be addressed. Highlands does this all the time – updating brand propositions, making it relevant to younger audiences and making sure that it resonates with the people that are buying their products today.