Video: Gordon Breaks Down Modern Commerce
Video Transcript: So, here we are, nearly at the end of the first quarter of the 21st century. Commerce and business has always been evolving. However, I...
eCommerce Inventory Forecasting for the Holiday Season, Way Day Follow-Up, Mobile Marketing Tips, Freight Update, Live Shopping: Key Learnings from China
eCommerce inventory forecasting for the 2022 holiday season, Way Day 2022 follow-up, helpful tips to supercharge your mobile marketing strategy, a freight update from CRC, and what we can learn from Live Shopping in China.
Highlands Clients Make NAOPA 2022 Shortlist
The shortlist for the 2022 North American Office Products Awards (NAOPA) was announced Thursday, September 1, 2022. Highlands is pleased to represent three companies that made the list, Ghent, OttLite and Reckitt.
B2B Power Distributors are Investing in eCommerce. Now What?
Video of Gordon Christiansen, Partner and President at Highlands, discusses what B2B businesses should be thinking about in terms of eCommerce, it might not be what you think.
Gordon Christiansen Talks “Four Walls Thinking”
Video Transcript: The great thing about collaboration is that we actively encourage involvement and allow people to speak their mind. We know from experience,...
Instagram Reels Tips, eComm Blogging, and Marketplace Pricing
This digital newsletter dives into Instagram Reels and the best practices for creating content, everything you need to know about eCommerce blogging for SEO, and Marketplace Pricing for platforms like Amazon and more
Guest Supply Show 2022 Recap Interview with the Highlands Team
In early August, the Highlands team attended the Guest Supply North American Supplier Convention. We sat down with three of the hospitality event’s attendees to hear how the show went.
Marketplace Pricing: Setting a Dynamic Product Price Strategy
Why Is Marketplace Pricing Important? The way products are priced and perceived by shoppers will impact a brand’s online presence and credibility. According to research, most sales on Amazon now happen through search with more than 70% of those occurring on page one. Setting the right product pricing strategy can be challenging for many sellers.