Highlands is excited to announce the official launch of its Amazon DSP service.
Amazon DSP (Demand-Side Platform) allows businesses to serve display, video, and audio ads to highly targeted audiences across platforms, including Prime Video, Twitch, IMDb, and more. Whether you’re an Amazon seller, or not, you can drive traffic to an Amazon storefront or other digital touchpoints, DSP opens the door to smarter, data-backed advertising with performance-focused outcomes.
“Offering Amazon DSP is a natural extension to our existing services of account management and advertising support,” said Gordon Christiansen, Partner at Highlands. “This has been a considerable investment from Highlands and I’m thankful to our UK-based team who have embraced this opportunity with alacrity. Highlands can provide clients with access to DSP services without the large budgets typically required, making it a viable option for small and mid-sized brands as well as larger enterprises.”
“DSP is like a digital billboard, but smarter,” said Tariq Bedson, Head of E-commerce. “Instead of showing your ad to everyone, we help you reach the right people at the right time, whether they’re shopping, streaming, or browsing. If you’re a brand looking to grow awareness or drive leads, even if you don’t sell on Amazon, we can help you tap into Amazon’s powerful data to do just that.”
To learn more about this new offering, watch Gordon and Tariq discuss the benefits and applications of Amazon DSP in this short video.
