News & Articles
Highlands Launches Live Shopping on Beauty Brand’s Website
Beauty Brand, Studio 10, was looking to create a live shopping experience that connected with their audience, would drive awareness and engagement around their products, and ultimately, increase online sales. Highlands launched a website-focused live strategy, increase sales 3.7X in the 96-hour period following each live event.
Gordon Christiansen Featured in OPI’s US Business Supplies Industry Outlook 2023 Panel
Gordon Christiansen joined a panel of senior executives assembled by OPI to share their insights for the US Business Supplies Industry in 2023, including the recent sale of S.P. Richards, the future for Staples and Depot, M&A opportunities, the impact of WFH, Data and content available to the IDC, and national accounts developments.
Highlands Partners with BOSS Business Supplies Charity
Highlands is pleased to announce their commitment as a corporate patron of BOSS Business Supplies Charity. Since 1925, BOSS Business Supplies Charity has provided for the needs of individuals who have worked or currently work in the office supplies and services industry and their dependents.
Highlands Partners with Helium 10 Amazon Software Platform
Highlands has been certified by Helium 10 as a Trusted Marketplace Partner. Helium 10 is the leading all-in-one software platform for Amazon merchants, delivering accurate, data-driven solutions to sellers.
Highlands Adds Six New Holidays for U.S. Employees
Highlands is pleased to announce the addition of six paid time off holidays for all of their U.S. employees this year. The holidays include Martin Luther King Jr. Day, President’s Day, Good Friday and more.
Natural Ingredient Cosmetic Brand Grows Awareness and Followers on TikTok
Highlands developed a launch campaign focused on growing brand awareness and followers on TikTok, helped The Beauty Crop launch exclusive products in their catalogue, and created in-feed video content. The Highlands team is also handling ongoing training and advertising support for their internal Live operations on TikTok.
2023 Predications for the B2B Distribution Industry
In preparation for the new year the experts at Highlands sat down to outline four key trends impacting the B2B distribution channel that we are keeping an eye on. 1. Sales teams refocus energy on selling, 2. Inside Sales (Virtual Sales) will become more prominent for both manufacturers and distributors, eCommerce’s role in the purchasing process will continue to grow, 4. Procurement teams switch gears from managing cost increases and supply challenges to cost out and SKU/supplier rationalization.
Seth Raley Reacts to Acquisition of S.P. Richards
It was announced on January 11, 2023, that Central National Gottesman (CNG) would acquire S.P. Richards (SPR). What is Highlands’ view of the CNG acquisition of SPR? Seth Raley outlines four reasons why Highlands holds a favorable view of the acquisition and why the two companies can help one another.