Tim O’Boyle Joins Highlands as West Coast BD Rep

Tim O’Boyle Joins Highlands as West Coast BD Rep

Highlands is pleased to announce the appointment of Tim O’Boyle as Business Development Representative for the West Coast territories, effective May 1, 2023. In his role, Tim will drive sales of Highlands’ clients through proactive engagement with significant end...
AAHOACON 2023 Follow-Up

AAHOACON 2023 Follow-Up

Last week, Highlands attended the AAHOACON 2023 event in Los Angeles, CA. The Asian American Hotel Owners Association (AAHOA) is the largest hotel owners association in the nation, representing nearly 20,000 hoteliers and over 34,000 hotels. The exclusive event gave...
Consumer Behavior | European Forum | Industry Event Recaps

Consumer Behavior | European Forum | Industry Event Recaps

Key Takeaways from the Latest CRC Consumer Behavior Study Recently, the Cleveland Research Company (CRC) released a study on consumer behavior, providing valuable insights into the current consumer mindset and how marketing strategies can be tailored to achieve...
Highlands to Attend AAHOACON 2023

Highlands to Attend AAHOACON 2023

Highlands is attending AAHOACON 2023 in Los Angeles, CA. Three Highlands representatives will be present at the conference, which takes place from Tuesday, April 11 through Friday, April 14, 2023. The event will feature daily education sessions, networking, and trade...