Content and e-commerce are inextricably linked. And what I mean by that is that if you have great content you’re more likely to sell things online. It’s really that simple. Great video or great imagery – all those things play an important and vital part to helping you improve the conversion rate that you have online. We know that you’re 75% more likely to sell a product online if a client views a video – so straight away video content becomes critical. So, Highlands can help our clients by not only producing great videos but also by helping with A+ enhanced content and copy and fantastic imagery to make sure that your products get best visibility online.
Gordon Christiansen Partner of Highlands