Highlands today announced the appointment of Seth Raley as CEO, effective October 15, 2025. Founder Bob O’Gara will transition to Non-Executive Chairman, continuing as a partner and advisor. The leadership change reflects Highlands’ commitment to growth, innovation, and collaboration across the evolving digital and B2B landscape.
Highlands participated in the 2025 S.P. Richards National Sales and Operations Meeting, connecting with SPR’s team to support vendor partners and explore growth opportunities. With “Momentum” as the key theme, the event fostered collaboration and strategic discussions, setting the stage for continued success in 2025.
We sat down with Jonathan Livingstone, Head of Live + Social at Highlands, to discuss affiliate marketing. He shares insights on balancing affiliate reach with organic conversations, turning affiliates into brand ambassadors, and what employee-generated content does for brand loyalty.
The 2025 European Office Products Awards (EOPA) shortlist has been announced, recognizing standout companies and leaders in the office products industry. Highlands is proud to celebrate our clients, including Reckitt Pro Solutions and Natural Hygiene – Sanni Bin, who have been shortlisted across multiple categories. The awards will be presented at a special dinner on 11 March at the Hotel Okura in Amsterdam.
Brian Garioch, Head of Sales in Europe at Highlands will attend Ambiente 2025. Highlands’ clients Zebra Pen Europe, Deli, and Rocada are also attending this leading global consumer goods trade fair showcases trends in Dining, Living, Giving, and Working, while exploring themes like sustainability, future retail, and design innovation.
Highlands is attending Spring Fair 2025, the UK’s leading retail trade event. Tariq Bedson, Head of E-commerce in Europe is representing Highlands at the event, which offers a vibrant platform to connect with clients, meet new partners, and showcase Highlands’ services.
In 2025, UK consumers are more optimistic, digitally connected, and sustainability focused. Jonathan Livingstone shares insights on humour-driven brand messaging, the rise of TikTok, a shift back to office life, and why sustainability and online shopping dominate. Discover how these trends are shaping consumer behaviour and what they mean for your business.
Highlands is excited to participate in the ICBA 2025 Conference, February 4-6, in Chicago, alongside client Zebra Pen. The event offers opportunities to connect with self-operated college stores, explore innovative solutions, and foster collaboration. Monique Sluzynski will represent Highlands at this premier gathering of industry leaders.
Highlands will attend the 2025 NBPI City of Hope Tour and Hall of Fame Dinner on February 3-4, 2025, at the City of Hope Duarte Campus and the Langham Huntington Resort & Spa. Representing Highlands will be Gordon Christiansen, Partner, Seth Raley, President, and Alex Gordon, Senior Director, Wholesale, joining industry leaders to support lifesaving research and honor John Fellowes, 2025 Spirit of Life Honoree.
Highlands will attend the Lyreco Annual Convention on 24 January 2025, at The International Centre, Telford. Representing Highlands are Janice Jenner and Vickie Perry, supporting clients Reckitt and Sanni Bin. This event fosters collaboration with Lyreco’s UK and Ireland sales teams, showcasing workplace solutions and driving progress in sustainability.
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We sat down with Dylan Allen, Director of Paid Media at Highlands, to talk about what brands should expect for the 2025 back-to-school season and how to prepare. While some uncertainty remains around education budgets, strong demand is still expected across key categories.
President Trump granted TikTok a 75-day extension as negotiations for a U.S.-based sale continue. With trade tensions complicating the deal, marketers should prepare for more uncertainty. Here’s what brands and advertisers need to know–and how to adapt campaign strategies while TikTok’s future remains up in the air.
We’re pleased to welcome Toni Rawlings to Highlands as Business Development Manager, South. Based in the UK, Toni will focus on building strong dealer relationships across the South of England to support client success and business growth.
Highlands is partnering with Kestrel Foods to grow their B2B presence in the UK + Ireland. With a focus on plant-based snacks, including Forest Feast, ACTI-SNACK, and Just Live a Little, this collaboration will expand Kestrel Foods’ reach into new business channels while leveraging Highlands’ expertise in sales and market expansion.
Catch the latest episode of Highlands Thinking. In this episode, you can hear from Gordon Christiansen, Partner, Janice Jenner, Head of Sales, UK & Ireland, and Brian Garioch, Head of Sales, EU, as they reflect on the recent OPI Partnership event in Amsterdam.
Highlands is proud to support the BOSS Charity Centenary Celebration & Patrons’ Dinner on 26 March at King’s College, Cambridge. Representing Highlands will be Gordon Christiansen and Janice Jenner. This special event marks 100 years of charitable support in the business supplies industry, bringing together key figures for an evening of celebration