Seth Raley, President and Partner at Highlands, and Alex Gordon, Senior Director of Wholesale at Highlands, attended the 2025 S.P. Richards (SPR) National Sales and Operations Meeting. The annual event was held on January 28 this year at The Avalon Hotel in Alpharetta, GA, bringing together SPR’s sales and operations teams for a day focused on learning, collaboration, and business growth.
A key highlight of the event was the tradeshow and welcome reception, which provided suppliers with an opportunity to connect directly with SPR’s team. Conversations centered on market trends, strategic initiatives, and innovative solutions designed to support customer success.
“It was great supporting our vendor partners at the SPR NSOM, engaging with the account managers, and exploring ways to grow business together,” said Alex. “The key theme this year was ‘Momentum,’ which we are excited to carry forward into 2025!”
With a strong focus on driving results and fostering collaboration, the event reinforced the shared commitment between Highlands, SPR, and its supplier partners. The discussions and connections made during the meeting set the stage for continued success in the year ahead.
