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2025 SPR National Sales and Operations Meeting Recap

2025 SPR National Sales and Operations Meeting Recap

Highlands participated in the 2025 S.P. Richards National Sales and Operations Meeting, connecting with SPR’s team to support vendor partners and explore growth opportunities. With “Momentum” as the key theme, the event fostered collaboration and strategic discussions, setting the stage for continued success in 2025.

Win Consumer Trust with Affiliate Marketing

Win Consumer Trust with Affiliate Marketing

We sat down with Jonathan Livingstone, Head of Live + Social at Highlands, to discuss affiliate marketing. He shares insights on balancing affiliate reach with organic conversations, turning affiliates into brand ambassadors, and what employee-generated content does for brand loyalty.

Highlands Predicts UK Consumer Trends for 2025

Highlands Predicts UK Consumer Trends for 2025

In 2025, UK consumers are more optimistic, digitally connected, and sustainability focused. Jonathan Livingstone shares insights on humour-driven brand messaging, the rise of TikTok, a shift back to office life, and why sustainability and online shopping dominate. Discover how these trends are shaping consumer behaviour and what they mean for your business.

How Off-Page SEO Builds Authority Beyond Your Website

How Off-Page SEO Builds Authority Beyond Your Website

Off-page SEO is the key to building trust, boosting traffic, and increasing visibility. Learn why it’s essential for rankings and how strategies like link-building, social media, and online reviews can elevate your website’s success beyond its own pages.

Highlands Predicts 2025 US Marketing Trends

Highlands Predicts 2025 US Marketing Trends

Liz Bateman Grove, Director of Marketing at Highlands, predicts marketing trends for 2025. Will brands need to balance authenticity with innovation in order to connect with their audiences? Check out her six key trends to watch.

Black Friday & Cyber Monday 2024 Recap

Black Friday & Cyber Monday 2024 Recap

Cyber Monday 2024 broke records with $13.3 billion in online sales, driven by mobile shopping and BNPL. Black Friday saw in-store shopping climb, with 81.7 million visiting physical stores. These trends highlight shifting consumer behaviors and the need for retailers to balance digital innovation with strong in-store experiences.

Highlands’ Key Insights from the OPI European Forum 2024

Highlands’ Key Insights from the OPI European Forum 2024

Highlands attended the OPI European Forum in London, where industry leaders discussed AI’s role in business, sustainability challenges, and shifting trends in office products. Partner Gordon Christiansen shared insights from the event, including the growing importance of e-commerce and the need for new approaches in the evolving market landscape.

Key Takeaways from ISSA 2024

Key Takeaways from ISSA 2024

Highlands attended the ISSA North America Show 2024, where domestic manufacturing and tariff preparedness were top of mind. Key takeaways highlight the importance of agility, innovation, and strong partnerships in navigating industry changes and driving success in the commercial cleaning and hygiene sectors.

Amazon- Blended Model

Amazon- Blended Model

As we have seen in the previous article, pricing varies between competitors on the same platform of Amazon. Selling on Amazon can seem easy at first however it is becoming increasingly complex all offering different benefits to the seller. Once upon a time it would be considered best practice to adopt a single method. Increasingly, it may be worth considering having a blended model that takes advantage of the different services available from Amazon.

There are different ways of working with Amazon. First, there is a fulfillment – Fulfilled by Amazon (FBA), Fulfilled by Merchant (FBM). Secondly, you can choose from different ways of marketing – Seller Central, Vendor Central and Vendor Express.

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2025 SPR National Sales and Operations Meeting Recap

2025 SPR National Sales and Operations Meeting Recap

Highlands participated in the 2025 S.P. Richards National Sales and Operations Meeting, connecting with SPR’s team to support vendor partners and explore growth opportunities. With “Momentum” as the key theme, the event fostered collaboration and strategic discussions, setting the stage for continued success in 2025.

Win Consumer Trust with Affiliate Marketing

Win Consumer Trust with Affiliate Marketing

We sat down with Jonathan Livingstone, Head of Live + Social at Highlands, to discuss affiliate marketing. He shares insights on balancing affiliate reach with organic conversations, turning affiliates into brand ambassadors, and what employee-generated content does for brand loyalty.

Highlands Predicts UK Consumer Trends for 2025

Highlands Predicts UK Consumer Trends for 2025

In 2025, UK consumers are more optimistic, digitally connected, and sustainability focused. Jonathan Livingstone shares insights on humour-driven brand messaging, the rise of TikTok, a shift back to office life, and why sustainability and online shopping dominate. Discover how these trends are shaping consumer behaviour and what they mean for your business.

How Off-Page SEO Builds Authority Beyond Your Website

How Off-Page SEO Builds Authority Beyond Your Website

Off-page SEO is the key to building trust, boosting traffic, and increasing visibility. Learn why it’s essential for rankings and how strategies like link-building, social media, and online reviews can elevate your website’s success beyond its own pages.

Highlands Predicts 2025 US Marketing Trends

Highlands Predicts 2025 US Marketing Trends

Liz Bateman Grove, Director of Marketing at Highlands, predicts marketing trends for 2025. Will brands need to balance authenticity with innovation in order to connect with their audiences? Check out her six key trends to watch.

Black Friday & Cyber Monday 2024 Recap

Black Friday & Cyber Monday 2024 Recap

Cyber Monday 2024 broke records with $13.3 billion in online sales, driven by mobile shopping and BNPL. Black Friday saw in-store shopping climb, with 81.7 million visiting physical stores. These trends highlight shifting consumer behaviors and the need for retailers to balance digital innovation with strong in-store experiences.

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