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Highlands Welcomes Peter Brinegar as Business Development Representative

Highlands Welcomes Peter Brinegar as Business Development Representative

Highlands is pleased to announce that Peter Brinegar will be joining the team as Business Development Representative for the South Central Territory, effective August 11th, 2025. Based in Austin, Texas, Peter will work closely with distributors across the region to support growth and deepen relationships with Highlands’ vendor partners.

Highlands to Attend Global Industrial Show 2024

Highlands to Attend Global Industrial Show 2024

Highlands will attend the 2024 Global Industrial National Trade Show from August 21-22. This year, the premier event for industrial products and solutions which gather industry leaders, innovators, and decision-makers from various sectors, including manufacturing, maintenance, repair, and operations (MRO), and construction, will be held in Las Vegas, Nevada.

The Best Go-To-Market Strategy for Amazon 

The Best Go-To-Market Strategy for Amazon 

Choosing between Seller Central and Vendor Central depends on your business priorities and resources. Here are some pros and cons to consider when deciphering what works best for your business. 

2024 Holiday Shopping Outlook 

2024 Holiday Shopping Outlook 

This holiday season is expected to increase consumer shopping activity significantly, with notable trends being the shift towards in-store shopping, dominance of Amazon and Walmart, and importance of advertising strategy.

Highlands to Attend ASSP Safety 2024 Show

Highlands to Attend ASSP Safety 2024 Show

Highlands will attend the 2024 ASSP Professional Development Conference (PDC) from August 7-9. This year, the premier education event for safety professionals will be in Denver, Colorado. Vinnie Pappano, Director of Inside Sales + Training will represent Highlands at ASSP’s annual safety conference and expo.

Highlands Attending Guest Supply Show 2024

Highlands Attending Guest Supply Show 2024

The Highlands team is attending the 2024 Guest Supply North American Supplier Convention in Chicago, Illinois. Highlands will be at the National Sales Meeting from Monday, July 22nd through Friday, July 26th.

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Nook Pods Now Available Through ODP Business Solutions

Nook Pods Now Available Through ODP Business Solutions

Nook Pods are now available through ODP Business Solutions, offering mobile, flexible workspaces that boost focus, productivity, and well-being. With Highlands’ expertise, this exciting launch brings Nook Pods to more businesses, transforming open areas into functional environments. Discover how Nook is redefining workplace design with privacy, adaptability, and inclusivity.

Personalized Shopping Meets Smart Selling

Personalized Shopping Meets Smart Selling

Amazon’s AI Shopping Guides are transforming e-commerce by delivering personalized recommendations, making it easier for customers to find what they need. For brands, these guides open new opportunities to reach the right audience, enhance visibility, and boost sales, creating a smarter, more effective sales strategy in today’s competitive market.

Highlands Thinking: Amazon Unboxed

Highlands Thinking: Amazon Unboxed

Amazon’s 2025 vision for advertising is here! In our latest interview, Meghan O’Gara sits down with Dylan Allen to explore insights from Amazon Unboxed, including full-funnel ad strategies, multitouch attribution, and new tools like shoppable TV ads and an AI creative studio. Discover how these innovations can transform your digital marketing strategy. 

9 Out of 10 European Shoppers Still Prefer In-Store Shopping

9 Out of 10 European Shoppers Still Prefer In-Store Shopping

Despite the rise of e-commerce, 92% of European shoppers still favour in-store shopping for the ability to see, touch, and try products. However, with nearly 80% researching online before purchasing, brands must adopt an omnichannel strategy to cater to both digital and physical customer journeys.

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