Highlands will attend the 2025 Global Industrial Trade Show, September 16–17, in Lake Buena Vista, FL. Representing Ghent and CFS Brands are Mark Ricci, Keri Walling, and Susan Fisher. The event brings Global reps and top brands together to explore new solutions, spark collaboration, and support ongoing growth across the industrial channel.
Off-page SEO is the key to building trust, boosting traffic, and increasing visibility. Learn why it’s essential for rankings and how strategies like link-building, social media, and online reviews can elevate your website’s success beyond its own pages.
Liz Bateman Grove, Director of Marketing at Highlands, predicts marketing trends for 2025. Will brands need to balance authenticity with innovation in order to connect with their audiences? Check out her six key trends to watch.
Cyber Monday 2024 broke records with $13.3 billion in online sales, driven by mobile shopping and BNPL. Black Friday saw in-store shopping climb, with 81.7 million visiting physical stores. These trends highlight shifting consumer behaviors and the need for retailers to balance digital innovation with strong in-store experiences.
2024 brought essential insights and shifts across B2B, sales, e-commerce, and marketing. In this year-end roundup, we revisit the stories that defined the industry, from the rise of TikTok in B2B marketing to strategies for engaging Gen Z. Discover the trends and tactics that shaped the year.
Expanding product categories is a powerful way to drive distributor growth. In this episode of Highlands Thinking, Partner Gordon Christiansen and Business Development Manager Sharon Renshaw share how Highlands identifies growth opportunities, empowers sales teams with training, and provides marketing support to help distributors thrive. Watch now to learn more about our approach!
Struggling to increase your email conversion rate? Discover 8 expert strategies to create high-impact emails that captivate and convert. From writing irresistible subject lines to optimizing CTAs, this guide breaks down everything you need to know to get the most out of your email marketing efforts and turn readers into loyal customers.
Highlands attended the OPI European Forum in London, where industry leaders discussed AI’s role in business, sustainability challenges, and shifting trends in office products. Partner Gordon Christiansen shared insights from the event, including the growing importance of e-commerce and the need for new approaches in the evolving market landscape.
Highlands attended the ISSA North America Show 2024, where domestic manufacturing and tariff preparedness were top of mind. Key takeaways highlight the importance of agility, innovation, and strong partnerships in navigating industry changes and driving success in the commercial cleaning and hygiene sectors.
Nook Pods are now available through ODP Business Solutions, offering mobile, flexible workspaces that boost focus, productivity, and well-being. With Highlands’ expertise, this exciting launch brings Nook Pods to more businesses, transforming open areas into functional environments. Discover how Nook is redefining workplace design with privacy, adaptability, and inclusivity.
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Catch the latest episode of Highlands Thinking. In this episode, you can hear from Gordon Christiansen, Partner, Janice Jenner, Head of Sales, UK & Ireland, and Brian Garioch, Head of Sales, EU, as they reflect on the recent OPI Partnership event in Amsterdam.
Manufacturers in the UK can expand their sales without the overhead of an internal team. A manufacturers rep group provides experienced sales professionals, industry expertise, and established account relationships to drive growth across B2B, e-commerce, and multi-channel sales. Learn how Highlands can support your business.
In the latest episode of Highlands Thinking, Liz Bateman Grove, Director of Marketing, shares her top marketing predictions for 2025. From AI’s growing influence to the evolution of social selling and brand authenticity, find out what’s shaping the future of marketing and how brands can adapt to stay relevant.
OneScreen has partnered with EON Office to bring their cutting-edge collaboration technology to businesses and schools. With Highlands’ support, this partnership introduces innovative solutions like interactive touchscreens, video conferencing, and productivity tools to meet the growing demand for hybrid work and learning environments. Learn more about this exciting collaboration.
Highlands participated in the 2025 S.P. Richards National Sales and Operations Meeting, connecting with SPR’s team to support vendor partners and explore growth opportunities. With “Momentum” as the key theme, the event fostered collaboration and strategic discussions, setting the stage for continued success in 2025.
We sat down with Jonathan Livingstone, Head of Live + Social at Highlands, to discuss affiliate marketing. He shares insights on balancing affiliate reach with organic conversations, turning affiliates into brand ambassadors, and what employee-generated content does for brand loyalty.