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Preferred Vendor Program: Winning the IDC

Preferred Vendor Program: Winning the IDC

The Client​ A leading European manufacturer of modern workplace solutions partnered with Highlands to enter the B2B distribution channel in the US. Once Highlands gained product placement for our client in the wholesale channel, we prioritized creating a growth plan...

Appealing to Todays B2B Buyer

Appealing to Todays B2B Buyer

It's time to stop the excuses - B2B buyers are just regular people. In this 4 minute video, I make my case for B2B brands to enhance their content in order to appeal to their current target audience. In order to stand out from your competition, you have to offer...

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Preferred Vendor Program: Winning the IDC

Preferred Vendor Program: Winning the IDC

The Client​ A leading European manufacturer of modern workplace solutions partnered with Highlands to enter the B2B distribution channel in the US. Once Highlands gained product placement for our client in the wholesale channel, we prioritized creating a growth plan...

Appealing to Todays B2B Buyer

Appealing to Todays B2B Buyer

It's time to stop the excuses - B2B buyers are just regular people. In this 4 minute video, I make my case for B2B brands to enhance their content in order to appeal to their current target audience. In order to stand out from your competition, you have to offer...

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