Watch the video to see the highly integrated, holistic marketing program that the Highlands team created, incorporating social media, Google, the website, and e-commerce platforms like Amazon and Wayfair to create a modern media funnel that would drive people through the sales process. Managing a workflow of this complexity was challenging, but Highlands was able to coordinate efforts effectively to create a cohesive and impactful program. Highlands achieved a nice growth path for the brand over the time period of our relationship. We also saw a positive return on retail media investment, with the cost of acquisition going down.
