Highlands builds modern media funnel to help company seeking to drive consumer engagement.
The Client
A UK-based brand specializing in providing innovative and sustainable solutions for modern office spaces. They make unique, modular workspaces that offer privacy and focus within open-plan environments.
The Challenge
The US subsidiary’s objective was to update the brand and make it more online-selling-friendly for the American market. Specifically, we focused on creating a D2C motion, updating their website, and creating content for online selling on platforms like Wayfair and Amazon. Ultimately, Highlands needed to design and manage a marketing program and workflow to carry consumers through the modern sales funnel.
The Highlands Difference:
Watch the video below to see the highly integrated, holistic marketing program that the Highlands team created. We incorporated social media, Google, the website, and e-commerce platforms like Amazon and Wayfair to create a modern media funnel that would drive people through the sales process. Managing a workflow of this complexity was challenging, but Highlands was able to coordinate efforts effectively to create a cohesive and impactful program.
The Result
Highlands achieved a nice growth path for the brand over the time period of our relationship. We also saw a positive return on retail media investment, with the cost of acquisition going down. The brand now wants to engage Highlands to widen their distribution base using our B2B sales team.
