by meghanogara | Nov 21, 2023 | News
Highlands is pleased to announce Bart Weddington has joined Highlands as Director, Strategy + Analytics. In his role, Bart will drive sales and optimize trade marketing investments by leveraging data and analytics. He will be responsible for coordinating sales...
by meghanogara | Nov 14, 2023 | Views
As we look ahead to 2024, several exciting trends are set to reshape the B2B landscape. Let’s dive into the key trends that will drive B2B success in the digital age: Customer Experience Reigns Supreme In 2024, the customer experience (CX) will remain the...
by meghanogara | Nov 14, 2023 | Views
As technology continues to evolve and consumer behavior shifts, staying informed about digital marketing trends is essential for businesses looking to drive success in the digital realm. AI-Powered Personalization Artificial Intelligence (AI) will play an even larger...
by meghanogara | Nov 14, 2023 | Views
Artificial intelligence (AI) is wielding unprecedented influence across industries, reshaping the way we work, communicate, and interact with technology – hopefully, for the better. As AI becomes a driving force behind innovation, Highlands is here to help you...
by meghanogara | Nov 13, 2023 | Views
After the OPI Global Forum, we sat down with Gordon Christiansen, Partner, Highlands, and Jennifer McMahan, VP, Strategic Accounts, Highlands, to hear their key takeaways. This year, Gordon Christiansen was featured in two sessions, including a roundtable focused on...
