The (not so) Scary Truth about CX

The (not so) Scary Truth about CX

You don’t have to trick your customer, just treat them like humans. Customer Experience (CX) is dead. That’s right, you heard me. Placed in a coffin, buried 6 feet deep and topped with a gravestone. Dead. In the mausoleum next to CX lies its famed predecessor:...
Maximizing your Amazon Strategy

Maximizing your Amazon Strategy

From 1P to 3P: What’s Best for Small + Medium Sized Manufacturers? In March, Amazon gave us a preview of their corporate initiative to consolidate vendors and to enrich the consumer experience. Unfortunately, they shut off orders for many “1P” (Direct) suppliers...
Jeff Ballard Joins Highlands As Director, Strategic Accounts

Jeff Ballard Joins Highlands As Director, Strategic Accounts

Highlands announces that Jeff Ballard has joined the Highlands team as Director, Strategic Accounts. He will be responsible for managing our relationship with Staples. Most recently, Jeff worked with TOPS Office Products. Previously, Jeff was a merchant at Staples....
Modern Commerce: Are you ready?

Modern Commerce: Are you ready?

For me, modern commerce is about meeting the needs of the 21st century consumer.   What I mean by this is the expectation that, as a consumer, I can buy anytime, anywhere and anyhow. It wasn’t always this way, of course. I grew up in the suburbs of Perth, Western...
Highlands Announces Partnership with Spangler Candy Company

Highlands Announces Partnership with Spangler Candy Company

Highlands is now representing Spangler Candy Company in the office, hospitality and multi-family channels. Spangler is a fourth-generation, family-owned, private company founded in 1906. Located in Bryan, Ohio, Spangler is one of the largest lollipop producers in the...