Highlands is excited to announce a new partnership with NIXI Body, a UK-based, women-founded brand redefining period and leak-proof underwear with dignity, performance, and style.
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Highlands to Attend W.B. Mason National Sales Meeting 2024
Highlands is excited to announce its participation in the 2024 W.B. Mason National Sales Meeting in Foxwoods, Connecticut, from October 15th to 16th. Represented by Nick Rafael, Highlands will join industry leaders for valuable networking opportunities and showcase key client partners such as Avanti, Shurtape, and Zebra Pen US.
LinkedIn Testing Short-Form Video Feature
LinkedIn is aligning with other popular social media platforms by testing a new, short-form video feature. Currently in beta testing, this tool allows professionals to create short, engaging videos directly within the platform. Businesses and individuals can now boost engagement, showcase their brands, and share insights quickly in today’s fast-paced digital environment.
The Dos and Don’ts of Marketing to Gen Z
Gen Z is rewriting the rules of marketing, and brands need to keep up! From embracing authenticity to championing social causes, this blog covers the essential dos and don’ts for winning over Gen Z. Learn how to create meaningful, engaging content that resonates with this influential generation and builds lasting brand loyalty.
Industry Week 2024 Recap + Key Takeaways
Highlands attended ISG Industry Week ’24, where dealers, brands, and wholesalers discussed evolving industry needs. With a focus on growth areas like furniture and new product categories, the event offered valuable insights and opportunities for collaboration.
Shopify + Roblox Partnership
The Shopify and Roblox partnership is changing the e-commerce game by blending shopping and entertainment in the metaverse. With a focus on immersive experiences, fashion and beauty brands are poised to lead, engaging younger audiences in exciting, interactive ways that build deeper relationships with consumers. Learn more about this trend in our latest blog.
Highlands Celebrates with 2024 NAOPA Winners
Ghent’s GRVT Mobile Collaboration Hub has won the Best Product – Furniture & Design award at the 2024 North American Office Products Awards (NAOPA). Recognized for its innovative design, the GRVT Hub fosters collaboration and flexibility in any workspace. Highlands celebrates this well-deserved achievement, reflecting Ghent’s commitment to high-quality, American-made solutions.
Black Friday/Cyber Monday Prep
Black Friday and Cyber Monday are fast approaching, and early preparation is key to capitalizing on these major shopping events. From planning promotions to optimizing your website, following a strategic approach can help your business stand out and succeed during the busiest shopping days of the year.
Pub Takeover with Haacht Brewery
Highlands recently hosted a Pub Takeover event at The Mason’s Arms, Battersea in London, in partnership with Haccht Brewery. This lively evening coincided with the Belgian Beer Weekend, showcasing Haccht’s renowned SUPER 8 beers.
Prime Day 2024: Record-Breaking Sales and Key Takeaways
Prime Day 2024 broke sales records, with significant increases in both revenue and Prime memberships. The event also highlighted the success of small businesses on Amazon’s platform and introduced environmental initiatives aimed at reducing its carbon footprint. Learn more about the key takeaways from this record-breaking event.
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Highlands Announces Partnership with UPM Raflatac
Highlands is proud to partner with UPM Raflatac to expand their presence in the UK office products market. This collaboration combines Raflatac’s innovative, high-quality solutions with Highlands’ expertise, driving growth and delivering exceptional products to customers. Together, we aim to strengthen Raflatac’s market position and achieve ambitious growth goals.
Highlands Predicts 2025 US Marketing Trends
Liz Bateman Grove, Director of Marketing at Highlands, predicts marketing trends for 2025. Will brands need to balance authenticity with innovation in order to connect with their audiences? Check out her six key trends to watch.
Highlands Announces Sales Partnership with Energizer Brands
Highlands is pleased to announce it has been appointed by Energizer Holdings to build its sales in the office channel across the US. This collaboration will leverage Highlands’ expertise in sales and marketing to drive significant growth for Energizer brands’ renowned product offerings.
Black Friday & Cyber Monday 2024 Recap
Cyber Monday 2024 broke records with $13.3 billion in online sales, driven by mobile shopping and BNPL. Black Friday saw in-store shopping climb, with 81.7 million visiting physical stores. These trends highlight shifting consumer behaviors and the need for retailers to balance digital innovation with strong in-store experiences.
Celebrating Success at the 2024 BOSS Awards
The 2024 BOSS Awards celebrated exceptional achievements in the UK business supplies industry. Highlands proudly supported Reckitt, with Linsey Adams and Volodymyr Pylypenko earning prestigious awards, and Sanni Bin, recognized for innovation in sustainability, being shortlisted for New Product of the Year. Congratulations to all nominees and winners!
A Roundup of Our Top Stories in 2024
2024 brought essential insights and shifts across B2B, sales, e-commerce, and marketing. In this year-end roundup, we revisit the stories that defined the industry, from the rise of TikTok in B2B marketing to strategies for engaging Gen Z. Discover the trends and tactics that shaped the year.