Highlands will attend the 2025 Global Industrial Trade Show, September 16–17, in Lake Buena Vista, FL. Representing Ghent and CFS Brands are Mark Ricci, Keri Walling, and Susan Fisher. The event brings Global reps and top brands together to explore new solutions, spark collaboration, and support ongoing growth across the industrial channel.
TikTok isn’t just for viral dances anymore–B2B marketers are using it to connect with decision-makers in fun and creative ways. With over 1 billion active users, TikTok offers businesses the chance to reach new audiences through short-form, engaging content. Learn how B2B brands are thriving on this fast-growing platform and why it’s worth a try.
Highlands will attend the OPI European Forum from November 11-13, 2024, in London, UK. Gordon Christiansen, Partner at Highlands, will represent the company at this key event, which brings together industry leaders to explore trends, network, and discuss the future of the business supplies sector.
Walmart is transforming its Luminate data platform into Scintilla, introducing new AI-driven tools and expanding globally. Scintilla aims to provide actionable insights for brands and suppliers, helping them optimize inventory, refine marketing strategies, and drive growth in an increasingly competitive retail landscape.
Instagram’s new “profile card” feature lets users easily share their profile as a digital business card, boosting connections. The profile card includes bio info, profile picture, links, and music, along with a QR code that directly links to their profile.
B2B e-commerce requires more than a B2C approach. To unlock its full potential, businesses need to focus on accurate product data, best-in-class online content, and sales experts. By addressing these key areas, B2B companies can create a more efficient, profitable e-commerce experience.
Highlands is proud to partner with Raffel Systems, a global leader in power management solutions. This collaboration will grow sales across the U.S. and expand the availability of Raffel System’s innovative charging technology, helping businesses in the hospitality and multi-family sectors upgrade their infrastructure with cost-effective solutions.
Amazon’s Fall Prime Day in 2024 was its largest yet, with record-breaking participation. As early holiday shopping grows, sellers have a prime opportunity to capitalize on this high-traffic event. Discover key strategies to help your business thrive during future Amazon Prime Day events and beyond.
Highlands will attend the Orgatec Trade Show, in Cologne, Germany, from 22-26 October 2024. Orgatec is the leading international trade fair for modern working environments, showcasing innovations in workplace solutions, furniture, and technology. Gordon Christiansen, Partner at Highlands, will be present at the conference, along with Highland’s client, Rocada.
CFS Brands has been recognized as Essendant’s 2024 “Rising Star” at the annual Supplier Awards. This accolade celebrates their commitment to innovation, exceptional customer solutions, and dedication to setting new industry standards. CFS Brands continues to strengthen its partnership with Essendant, positioning itself as a top supplier to watch.
Filters
Filter 
Highlands will attend the Lyreco Annual Convention on 24 January 2025, at The International Centre, Telford. Representing Highlands are Janice Jenner and Vickie Perry, supporting clients Reckitt and Sanni Bin. This event fosters collaboration with Lyreco’s UK and Ireland sales teams, showcasing workplace solutions and driving progress in sustainability.
Trump’s return-to-work mandate: what manufacturers need to know to stay ahead: Federal employees are heading back to the office full-time, creating new opportunities for businesses. Learn how you can meet procurement demands and position yourself as essential partners for federal agencies.
With TikTok’s 75-day extension, its future in the U.S. remains unclear. Explore actionable strategies for creators and businesses to prepare for potential changes and ensure ongoing audience engagement across platforms.
Highlands will participate in the S.P. Richards National Sales and Operations Meeting on January 28, 2025, in Alpharetta, GA. Alex Gordon, Senior Director, Wholesale, will represent Highlands, showcasing innovative products and solutions to the SPR sales and operations teams and supporting key partner brands.
Highlands will attend the 2025 Grainger Sales Meeting at the Music City Center in Nashville, TN. Candie Starosto, Strategic Account Manager, will represent Highlands, engaging with sellers, business leaders, and strategic suppliers to drive growth and deepen customer relationships. Highlands client, DURABLE, will also be in attendance.
Off-page SEO is the key to building trust, boosting traffic, and increasing visibility. Learn why it’s essential for rankings and how strategies like link-building, social media, and online reviews can elevate your website’s success beyond its own pages.