We sat down with Jonathan Livingstone, Head of Live + Social at Highlands, to discuss affiliate marketing. He shares insights on balancing affiliate reach with organic conversations, turning affiliates into brand ambassadors, and what employee-generated content does for brand loyalty.
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Highlands attended the OPI European Forum in London, where industry leaders discussed AI’s role in business, sustainability challenges, and shifting trends in office products. Partner Gordon Christiansen shared insights from the event, including the growing importance of e-commerce and the need for new approaches in the evolving market landscape.
Highlands attended the ISSA North America Show 2024, where domestic manufacturing and tariff preparedness were top of mind. Key takeaways highlight the importance of agility, innovation, and strong partnerships in navigating industry changes and driving success in the commercial cleaning and hygiene sectors.
Video Transcript: So, here we are, nearly at the end of the first quarter of the 21st century. Commerce and business has always been evolving. However, I...
