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Video: Brand Messaging for a Wider Audience

You need to think about how you can address new buyers in the way they want to be addressed. Highlands does this all the time – updating brand propositions, making it relevant to younger audiences and making sure that it resonates with the people that are buying their products today.

Should Manufacturers Care About Branding?

Alright, you’ve got an amazing product that you’ve developed and honed to perfection. You’ve put a sales team in place and they are gaining placement for your product. But now you have this pesky marketing agency telling you that your company needs to have a brand...

Millennial Branding Increases U.S. Shredder Market Share

Seeking to boost U.S. shredder sales, particularly through the Office channel, Krug & Priester turned to the branding experts at Highlands.

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