Liz Bateman Grove, Creative Director of Highlands, is set to lead an engaging and interactive session at Industry Week ’23, powered by Independent Suppliers Group. The session titled “You Get Out What You Put In: Competing in the Digital Marketing Space,” will take place during the 10:15am Seminar Session on Monday, October 9, 2023.
In today’s digital age, we’ve all encountered the buzzwords – SEO, analytics, algorithms, and PPC. But the real question is, what does it take to succeed in the ever-evolving world of digital marketing? With an abundance of strategies at an organization’s disposal and limited resources and budgets, discerning which ones truly matter can be a daunting task. More importantly, which strategies promise long-term success, broader reach, and how much investment is needed to make an impact?
Liz answers these questions and more during this thought-provoking session, diving deep into two key pillars of digital marketing: Search and Social.
- Search: unravel the complexities of paid and organic search, exploring the ever-changing landscape of SEO and the intricacies of Google Ads.
- Social: learn valuable insights into both paid and organic social media strategies on Facebook and LinkedIn.
“Participants should expect an engaging discussion and real-world examples,” said Liz Bateman Grove, Creative Director, Highlands. “We’ll focus on understanding the digital landscape and I’ll share practical strategies that brands can implement, even with limited resources.”
Discover more details on ISG’s event page.