Highlands to Attend OPI European Forum 2023

Gordon Christiansen, Partner of Highlands, and Jade Wilson, Managing Director of Europe, are attending the OPI European Forum 2023 in Amsterdam, Netherlands, on May 22nd-24th.

The OPI European Forum is a pan-European event featuring keynotes, panel discussions and roundtable sessions to stimulate thought and debate. Each year, the senior-level conference discusses and analyzes the issues impacting the business products industry. After a difficult 2022 for many, this year, the OPI European Forum tackles wide-ranging issues, including product and company scope diversity.

Gordon Christiansen is speaking at the event, and his topic, How Everywhere Commerce Can Drive Sales and Loyalty, will dive into the power of gaining visibility and driving long-term consumer engagement in a seemingly ever-evolving digital world. From avoiding the over-reliance on Amazon, to creating plans that carry consumers through the modern sales funnel, Gordon will offer expert insight into how your brand can strategize and succeed.

“The OPI European and Global Forums are always great events to connect with industry colleagues, both new and ‘old’,” said Gordon Christiansen, Partner of Highlands. “I’m very happy to be sharing some exciting, integrated digital marketing campaigns we’ve done for clients, hopefully providing some insights and takeaways for the attendees.”

Highlands’ client, Reckitt, will also be in attendance. Reckitt’s Commercial Director for B2B Europe, Australia + New Zealand, Jonathan Weiss, is a featured speaker, discussing Hygiene as the Foundation for a Healthier Business. His session will cover key trends impacting the cleaning and hygiene market. He will share how manufacturers and office supplies companies can partner together to create clean and hygienic spaces, saving time and reducing costs with less absenteeism and improved productivity, to give end customer businesses a competitive advantage, using Dettol Pro Solutions as a case study.

For information and to register, visit https://www.opi.net/eventer/european-forum-2023/.

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