Highlands attended the OPI European Forum 2023 in Amsterdam, Netherlands. This highly anticipated event brought together industry experts, thought leaders, and key stakeholders to discuss and analyze pressing issues impacting the business products sector. Gordon Christiansen, Partner of Highlands, and Jade Wilson, Managing Director of Europe, were present at the forum, which marked the first in-person European Forum since 2019. With a positive outlook and a focus on adapting to market conditions, the conference shed light on various key topics and provided valuable insights for businesses aiming to thrive in an ever-changing landscape.
Key topics noted at the event:
- How to ensure sustainability becomes an impactful and genuine part of your brand and product story.
- The importance of price management in inflationary times.
- The need to engage consumers and deploy new selling tactics on digital platforms.
- How distributors need to continue to embrace new category opportunities to maintain growth.
“This year’s forum proved to be an invaluable gathering for industry professionals seeking to stay ahead of market challenges and drive business success,” said Jade. “The atmosphere was positive despite the view that economic pressures will impact market conditions.”
Gordon’s presentation, How Everywhere Commerce Can Drive Sales and Loyalty, showed attendees how Highlands utilizes integrated digital marketing campaigns for clients.
“I believe attendees left the conference equipped with insights and strategies to implement in their respective organizations,” said Gordon. “The lessons learned at the forum will undoubtedly shape the future of the industry, propelling businesses toward greater success.”