Highlands is pleased to announce Dylan Allen has been promoted to Director, Paid Media.
Dylan will focus his efforts on driving traffic, generating leads, and increasing conversions for Highlands’ clients within the digital sales funnel by leveraging paid advertising channels and optimizing campaigns.
Dylan joined Highlands nine years ago and has since showcased exceptional dedication and vision throughout his tenure. He has demonstrated a remarkable ability to adapt and grow within the organization, taking on various roles, including Inside Sales Executive, E-commerce Marketing Specialist, E-commerce Account Manager, and most recently, Digital Marketing Manager.
“Dylan’s progression at Highlands is a testament to his dedication and innovative thinking. He has consistently exceeded expectations, driving impactful results for our clients,” said Kristin Stevens, VP, E-commerce, Highlands. “In his new role, Dylan will continue to drive the development of Highlands’ overarching digital marketing platform, aligning our services with the ever-evolving needs of the industry.”
“I’m truly honored to step into this role and continue to contribute to the growth and success of Highlands,” said Dylan Allen, Director, Paid Media, Highlands. “Our commitment to innovation and excellence has always resonated with me, and I look forward to leading our talented team in delivering exceptional results for our clients.”