Highlands is pleased to announce Deb Hoedel has joined Highlands as Business Development Manager in the Midwest Territory.
Deb was previously a Highlands team member as part of the Field Sales team for six years from 2015 – 2021. Most recently, she worked as Territory Manager for AIS, a furniture and home furnishings manufacturer.
In her new role, Deb will support Highlands’ brand partners and independent distributors in the Midwest region. Her expertise in end-user sales will enhance field presence and drive positive sales and support for our brand partners. Deb will manage day-to-day activities, including product trainings, site visits, quotes, order procurement, and other essential tasks for our sales team.
“We’re excited to welcome Deb back to the Highlands family,” said Alex Gordon, Senior Director of Wholesale, Highlands. “She has extensive sales experience, and we anticipate her contributions with great enthusiasm.”

“I am thrilled to be rejoining the Highlands family and look forward to working with this incredible team of people,” said Deb Hoedel, Business Development Representative – Midwest, Highlands. “I truly believe in the vision and mission of Highlands, and I am excited to be a part of its continued growth and success.”


