Bart Weddington Joins Highlands as Director, Strategy + Analytics

Highlands is pleased to announce Bart Weddington has joined Highlands as Director, Strategy + Analytics.

In his role, Bart will drive sales and optimize trade marketing investments by leveraging data and analytics. He will be responsible for coordinating sales forecasts and will actively foster cross-functional alignment to develop revenue-maximizing strategies.

Bart has an extensive background in supply chain, operations, sales, demand planning, and purchasing. He has leveraged his experience to establish solid relationships and provide best-in-class service to customers.

“Bart is a great fit for Highlands due to his extensive background across multiple functions including supply chain, strategic planning, channel management, and sales,” said Seth Raley, President + Partner, Highlands. “The creation of this new role is important as it will assist our team with critical analysis to drive strategic sales targets by client, customer and geography.”

“Drawing from my experience in supply chain and sales, I’m uniquely positioned to understand the nuanced needs of the team,” said Bart Weddington, Director, Strategy + Analytics, Highlands. “By harnessing data, I can shape meaningful insights that drive strategy and sales for our clients.”

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