Highlands is pleased to announce Alex Gordon has been promoted to Senior Director, Wholesale.
In his new role, Alex will oversee the Business Development Managers, marking a strategic shift towards a streamlined approach in driving growth across the wholesale channel. This innovative structure will further maximize Highlands’ focus on the full sales journey (from product placement all the way through to product pull-through with end users). By aligning seamlessly on business objectives throughout the sales process, we are effectively ‘verticalizing’ the wholesale channel. This strategic move not only enhances efficiency but also ensures a cohesive and targeted approach that caters specifically to the unique needs of each vertical market.
Alex joined Highlands almost nine years ago and has worked across the business as a Client Services Manager, Business Development Manager, and Strategic Account Director.
“Alex is uniquely positioned to think holistically for our clients due to his comprehensive experience across various facets of our business,” said Jennifer McMahan, VP, Strategic Accounts, Highlands. “He is poised to maximize opportunities, deliver unparalleled value, and elevate our clients’ success.”
“I am thrilled about the opportunity to serve in this role,” said Alex Gordon, Senior Director, Wholesale, Highlands. “My primary focus is to ensure our clients not only receive exceptional service but also derive significant benefits from strategic partnerships that drive mutual success.”
