Seth Raley, Partner + President, Highlands and Jennifer McMahan, VP, Strategic Accounts, Highlands, will take the stage at AFFLINK’s annual meeting, at the Scottsdale Plaza Resort in Scottsdale, AZ, January 16-18, 2024.
AFFLINK, based in Tuscaloosa, AL, provides an array of comprehensive sales and marketing solutions to more than 300 distributors and 200 supplier organizations of Jan/San, packaging, safety, and office products.
In their session titled “The Future of B2B Sales,” Seth and Jennifer will delve into the rapidly evolving B2B sales landscape, addressing crucial topics such as the transformative omnichannel approach and the pivotal role of data analytics in guiding sales teams towards unprecedented growth.
As businesses navigate through dynamic market shifts, Seth and Jennifer will share their expertise on how to strategically position sales teams for success in this changing landscape.
“Attendees can expect to gain valuable insights into harnessing the power of data analytics to focus sales efforts,” said Seth Raley, Partner + President, Highlands. “As well as utilizing an omnichannel strategy to drive performance and sustainable growth.”
This session is scheduled for January 18th. To register and learn more details, visit AFFLINK’s ENGAGE 2024 event page.
