Using QR Codes | OPI | ISSA | Discovery-Based Commerce

Using QR Codes To Your Advantage

QR codes have emerged as a valuable asset for businesses to enhance their operations, engage customers, and streamline processes. Let’s explore how your business can leverage QR codes to the fullest:

What are QR codes?

QR codes, or Quick Response codes, are dynamic two-dimensional barcodes that hold information. These codes can be effortlessly scanned using smartphones, enabling users to access websites, digital content, contact details, and more.

Efficient Marketing and Promotions

QR codes have redefined marketing by creating a bridge between the physical and digital worlds. Placing QR codes on printed materials, such as flyers, posters, and business cards, allows customers to instantly access your website, special offers, or promotional campaigns. This seamless transition enhances user engagement and provides them with valuable content right at their fingertips.

Interactive Product Engagement

Imagine a customer standing in your store, interested in a product but wanting more information. By strategically placing QR codes on product tags or packaging, you can lead customers to detailed specifications, reviews, and even video demonstrations. This interactive engagement not only assists customers in making informed decisions but also showcases your commitment to enhancing their shopping experience.

Seamless Purchase Journeys

QR codes can streamline the purchasing process for your customers. By integrating QR codes into your physical store, customers can scan codes to access online catalogs, reviews, and even make direct purchases. This omnichannel approach bridges the gap between in-store and online experiences, making shopping convenient and engaging.

OPI Global Forum

Mark your calendars for the OPI Global Forum, November 5-7 in Chicago, Illinois. This event is a must-attend for industry leaders, innovators, and forward-thinkers. An exciting highlight of the forum will be a presentation from Highlands’ Partner, Gordon Christiansen. His session, titled “Looking for New Routes to Market,” will dive into valuable insights on how brands can strategically diversify their routes to market, reducing dependency on platforms like Amazon. With the launch of TikTok Shop in the US and the expanding influence of social media channels, brands now have an array of dynamic options to explore for expanding their market presence. For more details. visit the official event page: OPI Global Forum 2023.


Highlands is a Gold Sponsor for the ISSA show this year, November 14-16 in Las Vegas, Nevada. It’s a fantastic opportunity for professionals, leaders, and innovators in the Jan/San industry to come together to exchange insights, exhibit cutting-edge products, and foster valuable connections.

Highlands Attendees:

  • Jenn McMahan, VP Strategic Accounts
  • Seth Raley, Partner + President
  • Vinnie Pappano, Director, Inside Sales + Training
  • Mark Naughton, Director, Strategic Accounts

Client Attendees:

  • CFS Brands
  • Rust-Oleum
  • Reckitt
  • Absorbent Specialty Products – Quick Dam

Check out the official event page for more information.

Unmasking Discovery-based Commerce:

Search-based-only shopping is out, and discovery-based shopping is in. The shift is strongly influenced by younger generations craving novel experiences and personalized…

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