Parlaying a New Brand Into Over $ 1.5 Million in Sales

To increase U.S. shredder sales, particularly through the Office channel, Krug & Priester partnered with Highlands to position products in front of key players. 

 

The Client 

Krug & Priester GmbH is one of the world’s largest manufacturers of shredders and cutting equipment.  

The Challenge 

Having partnered with Highlands to create a new brand for their shredders, Krug & Priester knew that they had to get their new marketing assets in front of key players—and shift product.

The Highlands Difference 

Realizing the Office channel was already saturated with long-established brands, and that the wholesaler and dealer groups were locked for the foreseeable future, Highlands identified key channel partners that could help move the needle. Utilizing longstanding and trusted industry relationships, Highlands demonstrated the excellent products and communicated the newly created, unique brand positioning. In addition, Highlands ensured digital and print collateral (website, brochure, sell sheets and event materials) were available and on-hand, and could easily be deployed through our new partners. 

The Results

Within 16 months of the launch, Krug & Priester experienced a steep upward sales curve, already surpassing our three-year sales goal with an annualized run-rate of sales of $1.6 Million, and they continue to grow. 

 

You might also like

Preferred Vendor Program: Winning the IDC

Preferred Vendor Program: Winning the IDC

The Client​ A leading European manufacturer of modern workplace solutions partnered with Highlands to enter the B2B distribution channel in the US. Once Highlands gained product placement for our client in the wholesale channel, we prioritized creating a growth plan...

US Consumer Cleaning Brand Expands into European B2B Market

US Consumer Cleaning Brand Expands into European B2B Market

Highlands has worked a leading consumer products groups company in the USA for many years, helping them build a multi-million dollar ‘away from home’ business. Hear how we replicated the success of the US model to expand the brand into Europe.

Keep up with the Latest News and Insights