Holiday Prep Strategies
It’s time to gear up for Black Friday and Cyber Monday. These two days present opportunities for businesses to boost sales, engage with customers, and make a lasting impression. To help prepare for the holiday shopping frenzy, we’ve compiled six tactics to maximize success and ensure a seamless shopping experience for your customers.
1. Plan Early, Execute Smartly
Start planning your Black Friday and Cyber Monday campaigns as early as possible. Assess last year’s performance, gather customer feedback, and strategize accordingly. Identify your key products or services, set attractive discounts, and create a compelling marketing plan that includes email campaigns, social media promotions, and targeted advertisements.
2. Optimize Your Website
A responsive and user-friendly website is crucial during high-traffic events. Conduct a thorough review of your website’s performance, ensuring fast load times, easy navigation, and mobile compatibility. Implement a well-organized product categorization and search function to enhance the shopping experience for your customers.
3. Leverage Email Marketing
Take advantage of your email subscriber list to create a sense of exclusivity for your loyal customers. Send out personalized emails with early access to deals, special offers, and sneak peeks of upcoming discounts.
4. Prepare for Inventory Management
Avoid stockouts and disappointments by accurately forecasting demand and managing your inventory accordingly. Monitor product popularity and set up automatic stock alerts to know when it’s time to restock. Consider offering pre-orders to help gauge demand and ensure customers receive their desired products.
5. Strengthen Customer Support
As the influx of customers escalates during these events, it’s crucial to provide exceptional customer support. Train your support team to handle high volumes of inquiries promptly and professionally. Offer various support channels, such as live chat, email, and phone, to cater to different customer preferences.
6. Monitor and Analyze Performance
Throughout Black Friday and Cyber Monday, closely monitor your sales, website traffic, and customer behavior. Use analytics tools to gain valuable insights into what works and what needs improvement. This data will be invaluable for future holiday campaigns and year-round marketing efforts.
By adopting these strategic preparations and continuously improving your approach, you can make this year’s Black Friday and Cyber Monday a resounding success. Remember, happy customers and a seamless shopping experience are key to forging lasting relationships that extend far beyond the holiday season.
Walmart Incentivizes 3rd Party Sellers
Walmart is taking its commitment to supporting third-party sellers to a whole new level. In a recent move aimed at fostering growth and innovation within its marketplace, Walmart has unveiled a new initiative, aimed at providing incentives for third-party sellers. Through this program, eligible sellers will receive funding and support, empowering them to expand their reach and maximize their potential on the Walmart Marketplace platform.
A major part of that initiative is Walmart’s New Seller Savings incentive, which offers a 25% commission rate reduction for 90 days to new U.S. sellers on Walmart Marketplace. Participants gain access to exclusive tools and services, including Walmart Fulfillment Services (WFS), Sponsored Search advertising, and the Repricer tool, which helps to ensure a seamless and rewarding launch experience. This initiative reaffirms Walmart’s commitment to supporting small and medium-sized businesses in the competitive e-commerce landscape.
The future looks promising for third-party sellers partnering with Walmart. If you’re a seller looking to thrive in the dynamic world of e-commerce, this is the perfect time to explore the endless possibilities that Walmart Marketplace has to offer! For questions on how Highlands can help you take advantage of this new initiative, reach out.
Move for Hope
It’s official, Highlands has announced this year’s Move for Hope event will take place on September 29th, 2023. This exciting fundraising event encourages employees from across the US and Europe to walk, run, bike, and anything that gets them moving in support of City of Hope’s mission of accelerating leading-edge research and compassionate patient care. Click here for more information about the event and how you can participate and support our fundraising efforts.
ISG Industry Week 2023
The annual ISG Industry event is set to occur from October 8th through October 11th at the Hilton New Orleans Riverside and the Ernest N. Morial Convention Center in New Orleans. Those attending the event can expect high-quality seminars, informative presentations, valuable peer-to-peer interactions, networking opportunities, and the chance to learn about important industry updates and new strategies.
