B2S Prep | Google Analytics | B2B Emails | News

Back to School Prep

Summer’s in full swing but back-to-school (B2S) season will be here before you know it. Here are some tips to help brands prepare for B2S season:

Start Early

Don’t wait until the last minute to start your B2S marketing campaigns. You should be finalizing your content now so that you can be ready to launch your campaigns as soon as the season starts.

Understand Your Target Audience

Understand who your target audience is and what they need for the upcoming school year. Are you targeting elementary school kids or college students? What are their pain points and how can your product or service help alleviate them?

Create Engaging Content

Stand out from the competition with engaging and informative content that resonates with your target audience. This can include blog posts, social media content, and video content.

Offer Deals and Discounts

B2S shopping can be expensive, so offering deals and discounts can be a great way to attract customers. Consider offering free shipping, BOGO deals, or percentage discounts on certain products.

Use Paid Advertising

Paid advertising on platforms like Google and Facebook can help you reach a wider audience and drive more traffic to your website. Consider using targeted ads to reach your ideal customer and maximize your return on investment.

By following these tips, brands can effectively prepare for B2S season and increase their sales. Remember to stay organized, stay focused on your target audience, and create engaging content that resonates with your customers.

Google Analytics 4.0

Google Analytics is a vital tool for businesses to understand their website traffic, audience demographics, and user behavior. As of July 1st, 2023, all brands that utilize Google Analytics will be required to switch over to the new 4.0 format. This new version brings significant improvements and changes to the platform, making it crucial for brands to prepare for the transition.

Event-Based Tracking

One of the most significant changes in Google Analytics 4.0 is the shift towards event-based tracking, allowing for more granular data collection and analysis. This means that brands need to adjust their current tracking setup to ensure they are capturing the right events and parameters. Additionally, Google Analytics 4.0 will rely more heavily on machine learning, offering deeper insights into user behavior and predictive analytics.

To prepare for the transition, brands should first assess their current tracking setup and determine which events they need to track in the new system. They should also ensure that their website and apps are compatible with Google Analytics 4.0 tracking code. It may be necessary to work with a developer or implement a tag management system to ensure a smooth transition.

Get Comfortable

Brands should familiarize themselves with the new interface and reporting capabilities of Google Analytics 4.0. The new version offers enhanced data visualization, more extensive reporting options, and a focus on user-centric metrics, such as engagement and retention. By understanding these changes, brands can make the most of the new system and gain valuable insights into their website traffic and user behavior.

For assistance with Google Analytics 4.0, reach out to the Highlands experts.

B2B Email Marketing Tips & Tricks

In today’s world of business, email marketing has become an essential tool for B2B companies reaching out to potential clients and customers. To ensure success, it is important to craft effective B2B email campaigns that can drive conversions and generate revenue. Here are some tips to help you get started:

Personalize Your Emails

Make your emails stand out by addressing your recipient by name, including their company name, and referencing their industry or specific pain points. This shows that you have done your research and increases the chances of engagement.

Provide Value

Give your recipient a reason to open and read your email by providing valuable information, such as industry insights, helpful tips, or exclusive offers. This will establish you as a trusted source of information and increase the likelihood of conversion.

Optimize for Mobile

With the majority of people checking their emails on their mobile devices, it is important to ensure that your emails are optimized for mobile viewing. Use a responsive design that adapts to different screen sizes and keeps your email layout simple and easy to navigate.

Boss Charity Day

The annual BOSS Business Supplies Charity Day is taking place on June 14th at the Belton Woods Hotel in Grantham. This UK-based event will include fun activities, a networking dinner, and its famous auction and raffle. A great opportunity to mingle with other business professionals while contributing to a worthy cause, Highlands’ Jade Wilson, Managing Director Europe, will be in attendance.

“Highlands is looking forward to attending the BOSS Charity Day in June. It always feels good to participate alongside our industry friends and colleagues to give back to a worthy cause,” said Jade Wilson, Managing Director Europe, “We are proud to support BOSS as they work towards providing assistance to those from our industry who need help now or in the future.” Learn more about BOSS: https://bosscharity.org/

Gordon’s OPI European Forum Follow-Up

Gordon Christiansen, Partner of Highlands, recently spoke at the OPI European Forum in Amsterdam. His topic, How Everywhere Commerce Can Drive Sales and Loyalty, outlined the power of gaining visibility and driving long-term consumer engagement in the ever-evolving digital world. “While delivering integrated digital marketing programs across multiple platforms can be complex, I tried to provide real-life examples that the audience could relate to and, hopefully, take back to their businesses,” said Gordon Christiansen, Partner at Highlands. Reach out if you’d like to learn how Highlands utilizes the modern sales funnel for our clients.

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