Drawing customers to interact and purchase directly from their site.
The Client
Studio 10 is a beauty brand aiming to change perceptions about make-up through creating ageless products. With a range developed 100% by women for women, Studio 10 celebrates age proudly and confidently with high-quality ingredients.
The Challenge
Studio 10 was looking to create a live shopping experience that connected with their audience, would drive awareness and engagement around their products, and ultimately, increase online sales.
The Highlands Difference
Highlands worked closely with the brand to understand their goals, budgets, audiences and determine which products would be most suitable for a Live Commerce campaign. Based on their existing branding, promotions, and product positioning our team collaborated with Studio 10 to launch a website-focused live strategy.
Services we provided:
- Strategic planning
- Script management
- Bespoke studio set up
- Props, lighting, and multi-camera angle
- Email marketing campaign
- Social media promotion
- Analytics review
