Digital Strategy while Maintaining Existing Channels


Video Transcript:

It’s the 21st century, e-commerce has to be part of your strategy moving forward. But that doesn’t just mean putting products on Amazon. It has to be much more than that. People have to be able to find your products whether that be on Amazon whether it be on your own site – you need to think about multiple routes to market to ensure that the most people possible can get to your products and able to buy those products as easily and quickly as is humanly possible.

We like to give opportunities for our clients to represent their products on marketplaces, on direct e-commerce platforms, as well as the big players like Amazon and Jet and Walmart. I think a blended strategy is absolutely the best way going forward.

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Gordon Christiansen Partner of Highlands

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