The Highlands live shopping studio was recently presented with two awards by TikTok in the UK. The Championship Award for top UK TikTok Shop Partner, and the Rising Star award. The Championship Award recognizes the top UK TikTok Shop Partner based on revenue generated during the Black Friday Sale, running from Black Friday through Cyber Monday. The Rising Star Award is for high ranking in engagement and product discovery, again throughout Black Friday Sale.
What is TikTok Live Shopping?
TikTok launched its pilot online shopping platform in the UK late last year and utilizes live events where users can buy products directly on TikTok. Highlands has a live shopping studio based in Watford, UK, and is a TikTok Shop Partner.
Our live commerce team specializes in providing complete end-to-end services for TikTok store and account operations including setup and moderation of live shows, presenter management, content creation, and customer services. With full back-end integration to TikTok’s e-commerce platform, Highlands can support brands with live selling on their own channels or our dedicated WHOOSH channels encompassing beauty, technology, fashion, and home and lifestyle categories.
If you’re not familiar with live shopping, it allows social media viewers to watch live-streamed content and shop at the same time. Live Shopping first became popular in China but is quickly gaining traction in the UK and around the world.