Unmasking Discovery-based Commerce

Shopping behaviors are transforming once again. Search-based-only shopping is out, and discovery-based shopping is in. The shift is strongly influenced by younger generations craving novel experiences and personalized interactions.

Platforms like TikTok are more than happy to accommodate this desire for discovery commerce. Unlike the linear approach of traditional search-based shopping, discovery-based shopping feels like stumbling upon an item you didn’t know you needed, sparking an instant connection. This spontaneity has become the essence of discovery-based shopping.

The allure is undeniable as the shopping journey transforms into a personalized adventure. The very act of exploring a thoughtfully curated selection resonates profoundly, enhancing the overall experience and nurturing brand loyalty.

Driving this shift are sophisticated algorithms, machine learning, and artificial intelligence. The magic ingredient is personalization, tailoring suggestions based on individual preferences – which comes from view and search history.

However, search-based and discovery-based shopping can be complementary strategies. TikTok, for example, masterfully weaves these approaches to create a holistic shopping experience. While search addresses specific needs, discovery injects a rush of excitement by leading us to unexpected finds. Influencers weave visual narratives, bridging the virtual and real, elevating the shopping journey.

How will this dance between search and discovery mold the future of shopping? It’s a narrative that’s still unfolding.

You might also like

Webinar Recording: Mastering TikTok Shop in the US​

Webinar Recording: Mastering TikTok Shop in the US​

Webinar recording available! Uncover the secrets of TikTok shop success in the US. Valuable insights for navigating the TikTok shop landscape: optimizing your product curation + pricing, highlighting how seamless fulfillment + logistics enhances the customer experience, creating compelling product listings, and leveraging the platform’s unique features to boost your online sales.​

B2B Trends for 2024 

B2B Trends for 2024 

2024 brings game-changing trends to B2B. Customer Experience (CX) reigns, with AI-driven personalization and seamless omnichannel experiences leading the way. Data is the lifeblood, enabling real-time decision-making. Sustainability is now a must, not just a buzzword. AI and automation redefine operations, and collaborative ecosystems drive innovation. Get ready for a dynamic B2B landscape in 2024.

Keep up with the Latest News and Insights