Social Improves Sales | Low-Code Dev | Google Ad Keywords

Improving Online Sales with Social Media Part 2

Last month, we discussed the value of hashtag usage, offering coupons and making your websites mobile-friendly to boost your sales on social. Here are more helpful tips to consider as you continue making improvements:

Promote One-Day, Free Shipping

Studies have found that almost 69% of consumers view one-day, free delivery as an incentive to shop online. If you’re hoping to reduce your cart abandonment rate and entice shoppers to choose your business over the competition, consider adding free shipping to your sales strategy.

This is especially powerful when trying to reel in first-time customers. Create a “free shipping” code that is advertised across your social media or sent to them when they sign up for email communications for the first time. Just run QA tests beforehand to make sure the code automatically works when customers use it on the checkout page.

Share Seasonal/Event Related Content

While sales and other promotional content are a great way to catch the attention of consumers, sharing non-promotional content can also have a similar impact. Not only will this help customers become more familiar with your brand voice and overall aesthetic, it will provide them with a nice break from the constant sale and discount language they come across on their social feeds.

Increase Exposure

Increasing your audience on social media platforms can sometimes be challenging, which is why you want to give each account as much exposure as possible. Including the links to your profiles on your website (in the footer, near the top navigation bar, and in your email communications and on your about us page for starters) can help to direct consumers to look at your content and hopefully, toss you a follow in the process.

Need help implementing these tips into your sales strategy? Chat with the experts at Highlands.

Is Low-Code Development the Future of E-commerce?

Digital transformations have become the future of business everywhere, with the pandemic pushing more people to shop online than ever before. As a result, e-commerce websites have begun to find cost-effective ways to increase their sales, including low–code development. In fact, research has shown that by 2025, nearly 70% of e-commerce platforms will be leveraging low-code or no-code solutions. What exactly is low-code development? Let’s dive in:

Low code essentially means you can drag and drop components of your website together through the use of a visual dashboard as opposed to manually coding. This can be particularly helpful when making your site mobile-friendly, which is a must in today’s world.

A great example of a low-code development option are platforms like WordPress, which allow you to use a template to create the bones of your website before going in and adding custom features to make it more unique.

Interested in finding out more? Let’s talk.

Keyword Matches for Your Google Ads Strategy

Keywords are a fundamental component in driving eyeballs to your website, advertisements, and so much more in the digital world. For Google Ads in particular, brands are constantly seeking more control over keyword matches, with a desire for a deeper understanding of search intent and what consumers are searching for on a regular basis. Here are just a few of the improvements Google has made as a result:

Greater Understanding

Longer or more complex search queries can sometimes be difficult to understand. Google has been working hard to create technology that can recognize the intent behind each search and connecting it to relevant topics. This same technology is also used to push your keywords towards consumers who are searching for what you are offering or something similar.

For example, if a consumer searches for “20 pound weights,” Google can identify that the customer is likely looking for exercise equipment, regardless of it not being in the query itself.

More Predictability

When a consumer now searches for something that is an identical match for a keyword, phrase, or broad match, it will automatically pull the identical keywords results. Previously, both the identical keywords and broad match phrases and terms would be eligible to show results, making it harder for consumers to find exactly what they are looking for.

Want to speak to an expert on keywords for Google Ads? Reach out.

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