10 Ways to Use Wholesale Trace Data

10 Ways to Use Wholesale Trace Data

by | Sep 27, 2023 | Data Analytics, Views

Informed Account Alignment: ​ Map broker and sales team alignment to ensure you are covering the right customers. Enrich sales data with CRM activity to see if your efforts are paying off.​ Uncover Revenue Opportunities: ​ Match trace data against Highlands’s...
Nothing Sells Itself

Nothing Sells Itself

by | Mar 28, 2017 | Views

Low-involvement categories are best defined as “needed purchases” that rarely evoke passion. Unlike iPhones, buyers are not waiting overnight to buy soap, salt, staples, or paper. These products only get purchased when existing supplies run out, and a trip to the...