2023 Predications for the B2B Distribution Industry

2023 Predications for the B2B Distribution Industry

Manufacturers and distributors have spent the past 24 months navigating the complexities brought on by the COVID-19 pandemic. Whether it was upending the typical sales interaction, supply chain disruptions, or widespread inflation, there were no shortage of challenges...
Field Sales for the Future

Field Sales for the Future

25 years ago Reseller: “Hey Bob, what do you have for me today?” Manufacturer: “A fantastic new product. Check it out!” This process worked great when there were hundreds (if not thousands) of resellers, each possessing strong relationships with local office products...
OPI article – Outsourcing Sales Xtra: The whole package

OPI article – Outsourcing Sales Xtra: The whole package

Heike Dieckmann from OPI speaks to sales and marketing agency Highlands CEO Bob O’Gara and Gordon Christiansen, Partner of Highlands, about the challenges that exist and how the company is addressing them.  In line with the evolving nature of the business supplies...
The Challenges of New Opportunity

The Challenges of New Opportunity

We all see what’s happening. The merger that wasn’t (Staples and Office Depot), Newell grows larger, Safco buys Mayline, WalMart acquires Jet (to take on Amazon), Amazon surpasses $1B in B2B sales – in under ONE YEAR! Add in Brexit and Donald Trump and we see a...
Do What You Do Best

Do What You Do Best

In today’s world, every company has a core competency: the primary focus of the business and the thing that they do best. The majority of company resources are concentrated in this space, and rightfully so. But other necessary components for success exist and cannot...