by meghanogara | Oct 30, 2023 | News
TikTok is already a phenomenon with over 160 million users in the USA and 1.1 billion active users globally. With the launch of TikTok Shop, brands will be able to leverage the power of social media into a seamless shopping experience for their consumers. Highlands,...
by Jacquelyn Davis | Oct 6, 2023 | News
Liz Bateman Grove, Creative Director of Highlands, is set to lead an engaging and interactive session at Industry Week ’23, powered by Independent Suppliers Group. The session titled “You Get Out What You Put In: Competing in the Digital Marketing...
by admin | Oct 11, 2022 | Views
Prepping for Black Friday / Cyber Monday This year, Black Friday lands on 11/25, which makes Cyber Monday 11/28. Last year, consumers started their shopping as early as October, so it’s crucial to prepare for these shopping events early. Keep these tips in mind as you...
by admin | Aug 9, 2022 | Views
Best Content Format For Social Media Because social media can be a crowded place, you must create content that stands out and follows best practices. From Facebook and Instagram to LinkedIn, here are some best practices to create an all-encompassing strategy that...
by admin | Jan 17, 2022 | Views
B2B Investing More Into E-commerce Increasingly we are seeing a shift, with B2B companies investing in e-commerce-friendly strategies. As buyer behavior changes, it is apparent there is a significant opportunity within the digital world for B2B brands. In fact,...
